1968 Mercury Cougar Xr-7 5.0l on 2040-cars

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Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.

Junkyard Gem: 1981 Mercury Cougar XR-7

The story of the Mercury Cougar involves more plot twists and unexpected digressions than that of just about any other Detroit car, with successive Cougar generations based on the Ford Mustang (1967-1973), the Ford Torino and/or Thunderbird (1974-1979), various Fox Fords including the Thunderbird (1980-1988), the MN12 Thunderbird/Lincoln Mark VIII (1989-1997), and the Ford Mondeo (1999-2002). There were wagon and sedan Cougars for brief periods, just to confuse everybody, and the rakish XR-7 Cougars sometimes lived on different platforms from their ordinary non-XR-7 counterparts. I think the Late Malaise Era Fox XR-7s are among the most interesting of the bunch, so I was quite excited to spot this tan-over-gold '81 in a Denver yard. I tried to count the number of screaming-cat badges on and in this car and gave up once I hit a dozen. The steering wheel, door panels, C pillars, center console, and — of course — the hood ornament all boast snarling felines. Earlier Cougars had emblems showing full side views of stalking catamounts, but the Cougar logo for the 1980s showed just the head. This car got the optional center console, which I hear is quite a rarity. You had to pay $174 extra (that's around $513 in 2020 dollars) for an AM/FM/cassette audio system in the '81 Cougar, but at least the air conditioning was standard equipment. Believe it or not, thieves used to steal these radios. Kumpf Lincoln-Mercury still exists in Englewood (as Landmark Lincoln), and the yard that now houses this car can be found just 15 miles up Broadway on the north side of Denver.  The padded landau roof hasn't fared so well beneath the fierce Colorado sun, but overall this car seems very solid. Sadly, only the Mustangs and (once in a long while) Fairmonts get much love from the Fox Ford crowd these days. Three Mercury "wire wheel" hubcaps and one from a Lincoln. The base engine in the 1981 XR-7 was the "Thriftmaster" 200-cubic-inch (3.3-liter) straight-six, but very few XR-7 buyers would have refrained from checking the box for one of the two optional Windsor V8s. I can't tell if we're looking at the 255-cubic-inch (4.2-liter) version or the 302-cubic-inch (5.0-liter) one here, but real-world drivers might not have noticed the difference between the 120-horse 255 and the 130-horse 302, anyway. The non-XR-7 Fox Cougars had five-speed manual transmissions as base equipment (which nobody wanted), but all 1981 XR-7s had automatics.