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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Artist bent out of shape over ticketed warped truck sculpture

If Germans and traffic cops have one thing in common, it's that they aren't necessarily known for their sense of humor. But at least one German parking enforcement officer had a laugh last week when they ticketed a sculpture of an impossible object. The infraction was for the 'Gross Violation of Physical Laws.' At first, Austrian artist Erwin Wurm was incensed that his sculpture, "Truck", which includes a Mercedes transporter MB100D truck curving up the side of a building, received a parking ticket, according to The Local. Wurm's work often features autos bent and twisted into unexpected shapes. He took to Facebook to express concern that he or the Center for Art and Media in Karlsruhe, Germany, might be stuck with the 30-euro bill. However, the ticket was all in good fun. City officials and even the clerk's office were in on the joke. Karlsruhe mayor Frank Mentrup announced he would make sure the ticket was cleared, despite the illegal parking job. "We think it's great if the fine men of this city think for themselves artistically," a spokeswoman for the arts center told CityLab. This isn't the first gravity-defying auto to be used in a work of art. In London, a town with notoriously tricky parking, Vauxhall suspended a full-scale Corsa hatchback from a strip of curved tarmac. It hung around for a few days in February. No word on how many tickets that instillation wracked up. News Source: CityLabImage Credit: Twitter/Sham Jaff Weird Car News Mercedes-Benz Vauxhall parking Corsa

Mercedes' Tesla fighter will have 311-mile range

Mercedes-Benz is preparing to take the fight to Tesla, and it'll do it using an EV with up to a 311-mile range, the company's research-and-design boss told German publication Auto Motor und Sport (Google Translate warning). Perhaps more impressive than just the range, though, will be the modular nature of the EV platform, which will allow Stuttgart to easily adapt it to multiple vehicles. "We are working on an intelligent concept for a highly attractive electric vehicle with a range of [228-311 miles]," Mercedes' Thomas Weber said in the interview with Auto Motor und Sport. Weber added that this vehicle is coming "soon," although that word can have multiple meanings in this industry. Mercedes is taking Tesla and the all-electric vehicle increasingly seriously, as Automotive News reports. But while it continues to invest heavily in EVs and hydrogen fuel cells – roughly half of Daimler's $6.4 billion research-and-design budget went into research on low-emissions tech last year – the company is most heavily committed to plug-in hybrids. As previously announced, Stuttgart will field ten new PHVs by 2017, including electrified variants of the C- and S-Class.