2011 Mercedes-benz Sprinter Sherrod on 2040-cars

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Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Range Rover versus Mercedes-Benz: Which makes a more appealing SUV?

From time to time — truth be told, all the time — the Autoblog staff enjoys a good debate on the merits and demerits of the cars and trucks we drive each week. This week, we spent some time in a brand-new Land Rover Range Rover Supercharged SUV, a model some of us think sits at the pinnacle of the luxury utility vehicle segment. Others disagree. The following is a real-life online debate that took place over the course of a few hours. Have a read, and feel free to take sides. There's a poll at the end so you can make your voice heard. Consumer Editor Jeremy Korzeniewski: Strange as it may sound, Jeremy Clarkson and I have a few things in common, most obvious of which is that we share a given name. But we also both love cars so much that we decided to turn our automotive passion into a career — with varying degrees of success, of course — and we both have come to realize over time that there's no point in trying to topple the Land Rover Range Rover as the world's best luxury off-road utility vehicle. Thing is, this universal truth isn't quite as universally shared as I think it should be. In fact, my esteemed colleague Alex Kierstein believes that Mercedes-Benz makes the most desirable four-wheel-drive off-road vehicles. He's clearly wrong, but I feel obligated to let him explain his choice, though it won't go without a rebuttal. Senior Editor Alex Kierstein: That's correct, and so am I in this regard. I'm sorry, Jeremy, but it's an irrefutable fact that Mercedes-Benz is doing the best interiors in the business now. And the interior is where you're going to spend most of your time, at least when the thing's running. The Range Rover's interior simply isn't as special, and frankly it'll be in the shop enough that you won't enjoy it. Now, stepping into pretty much any contemporary Mercedes sedan interior is a "wow" moment. They seem special — posh, exclusive, luxurious. The SUVs, all older vehicles coming due for total redesigns at some point in the future, are lagging a bit, but it's still a premium and upscale experience. Especially since performance is almost academic at this point. Anything in this class is going to be powerful, almost absurdly so. So why not go for the one that makes you feel like royalty, rather than your mechanic? JK: I just want to point out that it was you who brought reliability into this discussion.

Mercedes-AMG gears up for 2016 DTM with new C63 Coupe

Mercedes was once a force to be reckoned with in DTM. The Silver Star marque won six drivers' championships and nine constructors' titles since the modern Deutsche Tourenwagen Masters series rebooted in 2000. But though it's currently leading the standings, the last time it won the championship was in 2010. Audi and BMW have traded bragging rights each year since. What you see here, then, is the vehicle by which Benz hopes to recapture its former glory in the German tin-top racing series. Presented alongside the Edition 1 at the Frankfurt Motor Show, the new touring car is based – stylistically at least – on the new C63 AMG Coupe, but is designed specifically for the race track. Underneath the largely carbon-fiber bodywork sits a 4.0-liter V8 engine driving 483 horsepower and 369 pound-feet of torque through a six-speed sequential gearbox to the rear wheels. It's suspended by pushrod-actuated by double wishbones and features a mechanical diff (but no traction control) and carbon-ceramic brakes (but no ABS). In short, the new C63 is all business. And it looks about ready to take on Germany's most famous racing circuits and those of some of its neighbors – from Hockenheim, the Nurburgring, and the EuroSpeedway Lausitz to Zandvoort, the Red Bull Ring, and the Moscow Raceway. Audi and BMW had better watch their mirrors. Mercedes-AMG DTM Team present 2016 race car - Looking ahead to the 2016 season: How the new DTM car fielded by the Mercedes-AMG DTM Team will look - Inspired by the DTM: AMG launch Edition 1 Mercedes-AMG C 63 Coupe - Five questions to Head of Mercedes-AMG DTM Ulrich Fritz - Overview: How Mercedes-Benz DTM vehicles have evolved - Ulrich Fritz: "Our aim with this vehicle is, of course, to continue the Mercedes-Benz success story in the DTM." The 2015 DTM season reaches its climax in September. But even before the final three race weekends of the year at Oschersleben, the Nurburgring and Hockenheim, the Mercedes-AMG DTM Team are providing an insight into what lies ahead for the race series, revealing the new car that they will enter for the 2016 campaign. Design adaptations to the 2016 Mercedes-AMG C 63 DTM first began last year. The dynamic-looking headlights and the twin blade grille typical of the AMG are two of the car's most striking features. The first tests with the new vehicle will take place during the winter as part of preparations for the 2016 season.