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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes considering convertible SUV

Mercedes has been focusing a lot of attention lately on revitalizing and expanding its crossover and SUV lineup. So what's next for high-riding Benzes? It could be a convertible. According to Daimler's sport-ute and sports car chief Wolf-Dieter Kurz, the company is closely considering a drop-top SUV of some sort. "We will find a market," Kurz told the Australian website CarAdvice. The trouble is that "the convertible is a very slim niche in terms of the SUV portfolio." The biggest problem could be China, where luxury SUVs remain hugely popular – but where convertibles, by and large, are not. "There are lots of discussions," said Kurz, "but we didn't have any decision yet." The last time Mercedes offered a convertible SUV was with the short-wheelbase version of the Gelandewagen, pictured above. It was available (in some markets anyway) for 34 long years as part of the G-Class lineup, but was discontinued in 2013. That left the Jeep Wrangler and Land Rover Discovery as the only convertible SUVs to speak of currently available. Nissan tried its hand with the Murano CrossCabriolet, but that was phased out as well, while Land Rover prepares to take another stab at it with the upcoming Evoque convertible. It'd be interesting to see what approach Mercedes might take, and where it would position the model. Related Video:

Lewis Hamilton beats Sebastian Vettel in Chinese Grand Prix

SHANGHAI (Reuters) - Lewis Hamilton mastered Shanghai's changing conditions and stayed clear of squabbling rivals to win the Chinese Formula One Grand Prix on Sunday. The Briton eased his Mercedes across the line 6.2 seconds ahead of Ferrari's Sebastian Vettel. Max Verstappen, who started 16th, finished a surprise third to hand his Red Bull team their 100th podium. It was Hamilton's 54th career win and a record fifth in Shanghai. But it was the triple champion's first this season and returned Mercedes to the top of the podium after Vettel won last month's season-opening race for a resurgent Ferrari. "I'm so happy with my first win of the year and I can't believe it if I'm honest," said Hamilton after the race, which also handed him his 106th podium, putting him joint second with Alain Prost on the list of drivers with most rostrum results. "What I said to Sebastian as I left the last race ... I said I'm coming back in the next one. When I got on the podium it was like 'I told you'." MOTOR-F1-CHINA/ View 12 Photos Hamilton, who finished second to Vettel in Melbourne, heads into the next race in Bahrain in a week's time tied on points with the German. Mercedes, meanwhile, lead the constructors' standings by one point over Ferrari. Hamilton started from pole position, but the conditions were a bit of a lottery for all the drivers with the track damp in patches but drying quickly. He kept the lead off the line ahead of Vettel, who came under investigation for lining up out of position on his grid slot. The German, though, stayed second, fending off Valtteri Bottas in the other Mercedes, who had started third. Lance Stroll, the 18-year-old rookie, spun off the track on the first lap after making contact with Force India's Sergio Perez. The Canadian beached his Williams in the gravel, bringing out the virtual safety car. Vettel took the opportunity to dive into the pits to change to dry weather tires. His gamble backfired when Antonio Giovinazzi — standing in for Pascal Wehrlein at Sauber — crashed, bringing out the actual safety car two laps later. The four-times world champion found himself bottled up behind Ricciardo and his slower team-mate Kimi Raikkonen, costing him valuable time. As the trio squabbled for position, Hamilton pulled clear at the front. By the time Vettel managed to get past, with a series of spectacular overtaking moves that included banging wheels with his former team-mate, Hamilton was too far ahead.