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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Benz releases US-spec 2014 Sprinter details

Last week, Mercedes-Benz released the details for the updated 2013 Sprinter intended for global markets, but this week it has announced what changes are being made to the US-spec version of the van for the 2014 model year, including the Freightliner model. As expected, most of the changes made to the European model will be present on the 2014 Mercedes-Benz Sprinter when it goes on sale in the US, which is expected to be this fall.
The biggest difference between the Sprinter announced last week and the one headed to our shores is what is found under the hood. While European Sprinters will come with diesel engines and offer the availability of a supercharged four-cylinder gasoline or CNG engine, US Sprinters will still offer the 3.0-liter V6 BlueTEC diesel. This year's Sprinter now comes standard with a new base engine, the 2.1-liter four-cylinder BlueTEC diesel. This smaller engine will produce 161 horsepower and 265 pound-feet of torque, and will be paired to a seven-speed automatic transmission; the optional 3.0 V6 puts out 188 hp and 325 lb-ft of torque, and will be mated to a six-speed auto.
Fuel economy for the new Sprinter has not been announced, but Mercedes-Benz has made numerous changes with the goal of improving efficiency. To this end you'll find a new, low-friction rear axle and the optimization for the generator, fuel pump and power steering pump.

The Mansory Speranza proves that money can buy taste and good sense...

...Just kidding.
No one in their right mind has ever accused German tuners Mansory of being subtle. So, when our Geneva team wandered across the Mansory Speranza - A Mercedes-Benz Gelandewagen that has been denuded of its roof and spackled inside with quilted leather and red carbon fiber ­- they didn't ask a lot of existential questions. Why does the Speranza exist? Because Germans are weird sometimes, that's why.
Forget for a moment that you'll have to pay Mansory hundreds of thousands of euros (we're guessing, no pricing information has been revealed) for the privilege of converting your G-Class into something that looks like a Suzuki Samurai, and prepare to be impressed by the details. The tuning house has increased the output of the Mercedes V8 to a healthy 700 horsepower and 668 pound-feet of torque. The wheels are 24-inches, and wear almost unbelievable 305-section ultra-high performance Vresdestein tires. Carbon fiber can be found nearly everywhere one looks, including making up the housing for the spare tire. Oh, and there are leather pillows for the backseats... no word on whether they're standard or optional, but we're looking in to it.