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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Brabus tunes Mercedes-AMG GT up to 600 horsepower

"You can never have enough power," says Brabus in the statement below, "especially in a sports car." Hence the beast you see here. It's based, as you can plainly see, on the Mercedes-AMG GT. But instead of 469 horsepower in the base model or 503 in S spec, Brabus has boosted it up to 600 metric horsepower. That works out to 591 hp by our standards, a figure backed up by an equally impressive 553 pound-feet of torque – up from 443 or 479. With all that power and twist, the Benz tuner of record says its take on the GT will top out at an autobahn-crunching 201 miles per hour, reaching 62 along the way in 3.6 seconds. Of course, Brabus didn't just tinker with the engine and leave the rest alone. It'll build customer vehicles to individual requirements, but has outfitted this demo vehicle with a full aero kit (in clear carbon fiber), monoblock alloys (20 inches up front, 21 at the back), a retuned suspension dropped by 0.6 inches, and a fully refitted interior. We'll be keeping an eye out for the Brabus GT at the Frankfurt Motor Show this week, but judging from the photos above, it would be hard to miss. Related Video: World premiere at the IAA 2015 BRABUS refines the Mercedes-AMG GT S 441 kW / 600 HP, 750 Nm of torque, a top speed of 325 km/h, carbon components and 21-inch high-tech forged wheels Lending an exclusive car an even more thrilling appearance has been the domain of BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) for almost four decades. At the IAA 2015 in Frankfurt am Main, the exclusive sports program for the Mercedes-AMG GT and GT S models celebrates its world premiere. With an output increase to 441 kW / 600 HP (591 bhp) and a peak torque of 750 Nm (553 lb-ft), the two-seat car reaches a top speed of 325 km/h (201 mph). From the outside, the sports car with BRABUS design impresses with aerodynamic-enhancement components made from clear-coated carbon, ultra-light BRABUS Monoblock F forged wheels, a sports suspension with a multitude of selectable settings for damping and ride height, and a sports exhaust system made from especially lightweight titanium with electronically controlled sound management. BRABUS fine leather interiors and inlays made from real carbon and precious wood upgrade the cockpit of the two-door car. You can never have enough power, especially in a sports car.

Daimler employees can set email to auto-delete during vacation

The Internet has shrunk the world in terms of the way people communicate by making it possible to send an email from Oslo and have it show up in Cleveland almost immediately. But that instant contact has wrecked the work/life balance for many. They get home from a long day at the office, yet they can never fully put their feet up and relax because another hour or more of checking and replying to emails awaits. However, German automotive giant Daimler is putting an end to that churn, at least while its employees are on vacation.
About 100,000 Daimler employees in Germany are eligible to opt-in to a new program called Mail on Holiday, according to The Atlantic. When the workers go on vacation, they can switch it on, and the service auto-deletes all of their incoming email. "Our employees should relax on holiday and not read work-related emails," said Wilfried Porth, board member for human resources, to The Financial Times as cited by The Atlantic.
Mail on Holiday puts a thumb on the scale of work/life balance in favor of a little more free time. The system means that Daimler employees shouldn't even be tempted to check their email on vacation because there's nothing there - and it also avoids them coming back from a relaxing holiday only to find a mailbox packed full of hundreds of unread messages. These days, people are absolutely obsessed with their work, often to the detriment of their health, not to mention spending time with their families and friends. On one hand, Mail on Holiday sounds like the sort of vacation breakthrough we'd need to truly unplug and unwind, but on the other hand, it makes our skin crawl just thinking about the lack of communication. What's your perspective? Have your say in Comments.