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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2014 Mercedes SL and SLK add small expansion to Takata airbag recall

Mercedes-Benz is the latest automaker to be affected by Takata's massive airbag recall. The company has announced a voluntary recall campaign on a small number of model-year 2014 SLK- and SL-Class roadsters.
In Mercedes' case, 300 vehicles are affected, 200 of which are in the hands of customers. According to spokesperson Donna Boland, the affected roadsters were built between March and April of this year.
The issue, which is apparently the fault of one of Takata's subcontractors, rests with some improperly installed fasteners, which could keep the airbag from performing the way it's supposed to. According to Boland, Mercedes isn't sure what, if any, injuries the recalled airbags could cause, but simply claims there's an increased risk in these particular vehicles. There's been no reported instances of the faulty airbags deploying on a customer and the original issue was found in a production test.

Mercedes-Maybach GLS could become the most expensive car made in America

Mercedes-Benz International, the German automaker's manufacturing facility near Vance and Tuscaloosa, Ala., already builds the GLS SUV. Autonews reports that the coming ultra-luxe version of the large crossover, the Mercedes-Maybach GLS, will be built in Alabama as well for global markets. The most recent timelines mark the reveal in production or near-production form in China, with sales to commence next year. The next-gen series-production GLS goes on sale later this year. The gilded sub-brand previewed a wild concept last year in China called the Vision Mercedes-Maybach Ultimate Luxury, which blended the tall profile of an SUV with the truck of a sedan on donk wheels. Based on spy shots, none of that fancy will make it to production. Both the Maybach and AMG versions of the GLS ride on fat rubber but look thoroughly traditional. The treasure will be inside. Autonews said China accounts for roughly 75 percent of Maybach S-Class sedan sales. That suggests the GLS in baroque trim will emphasize chauffeured luxury touches like rear captain's chairs and lots of rear legroom. Pricing estimates figure $200,000 to get in the door. That would put the SUV right in line with the Lamborghini Urus and a couple stacks of Benjamins above the Bentley Bentayga, with much the same likely audience. One analyst said, "The ultra-high-net-worth kids want something different, and these ultraluxury SUVs certainly fit that," while another opined on its "appeal to the Kardashians and hip-hoppers, if they want something slightly different to the G-Wagen." A $200K MSRP would also comfortably make the Maybach GLS the most expensive new car built in America, taking the title from the Acura NSX. With a great price comes great power, said to be a twin-turbo V8 with more than 560 horsepower. The coming GLS 450 will make do with somewhere around 360 hp. The Alabama plant, which also builds the GLE, GLE Coupe, and C-Class, is also undergoing a $1 billion upgrade to more than double the size of the facility, making lines for battery production and EQ-series vehicle assembly,