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2015 Mercedes-Benz GLA250 4Matic Quick Spin [w/video]

Certain expectations come with the name "Mercedes-Benz." We picture cars with luxuriously appointed interiors, fashionable exteriors, Autobahn-worthy performance, and a ride that delivers an optimal balance between agility and outright comfort. Expectations, though, are no friend to the GLA250. This is a car that is deeply confused as to its purpose in life – can it be a proper Mercedes-Benz while still being a reasonably priced, subcompact crossover? After a week behind the wheel, we believe the two are mutually exclusive. Driving Notes The exterior styling is similar to the not-for-America A-Class hatchback, with the only major differences found on the rear end. That means that even with its flashy 19-inch AMG wheels and sport body styling – more aggressive front and rear fascias – the GLA is a stylish piece. We might even call it cute. Considering our 4Matic model's reasonable $34,225 starting price, the interior treatment is both attractive and uses mostly quality finishes. The matte Satin Light Brown Poplar wood ($325) covers a large portion of the dash, while the real metal found on the air conditioning vents is elegant and handsome. There is a lot of plastic in the cabin: It's soft on the dash, and switches to a piano-black finish in spots, but the center console and door finishers don't feel like they came from the Mercedes parts bin. In general, the GLA's cabin feels roughly equal to that of the Audi Q3 and BMW X1 – nice, but a step lower than what we've come to expect from Mercedes. The two-piece, leather-lined seats look great, but even with standard 14-way adjustability, they lack support. The bottom cushion is very flat, and doesn't support the legs. For this author, that's a recipe for near-constant back pain. That said, the chairs do look good, especially in the brown of this test car. The GLA250, like a few other models in the Mercedes range, uses a 2.0-liter, turbocharged four-cylinder, delivering a weak 208 horsepower. It makes up for that shortcoming with 258 pound-feet of torque from 1,250 rpm to 4,000 rpm. On paper, this sounds good, but in the real world, the 2.0T's power is tough to access. That's due more to the shortcomings of the seven-speed dual-clutch automatic than the engine itself. With three modes – Eco, Sport, and Manual – we thought we'd find at least one that could serve up precise downshifts.

Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Mercedes-Benz may create electric-only brand

Daimler's Mercedes-Benz division may follow in fellow German automaker BMW's footsteps by launching its own separate brand for electric vehicles, Hybrid Cars says, citing German publication Handelsblatt, which quoted people familiar with the process. Daimler's board may make the decision to go ahead with the plan as early next month. And the brand may officially be unveiled at the Paris Motor Show in September. Unlike BMW and the i brand, Mercedes would use its existing factories to produce the newly-branded vehicles instead of operating out of a separate one as the i brand does. The first vehicle under the brand is likely to be an SUV model based on the Mercedes-Benz GLC crossover vehicle and would start sales next year. The product line would be broadened further in 2020. Daimler declined to comment, according to Handelsblatt. Mercedes-Benz and BMW wouldn't be the only two German automakers with plans for more electric vehicle sales. Volkswagen has a plan to unleash as many as 20 electric vehicles and plug-in hybrids to the public by 2020, including the Phaeton and the Audi A8. On that note, reports surfaced last month that VW may build its own "Gigafacory" as it prepares to widen its plug-in vehicle push and bring down their costs. As for US sales, Smart sold 313 ForTwo Electric vehicles, down 43 percent from a year earlier. Meanwhile, BMW's i sales in the US fell 40 percent from a year earlier to 2,723. Currently, Mercedes-Benz's only two electric vehicles are the Mercedes B-Class Electric Drive and the Smart ForTwo Electric two-seat vehicle. In the meantime, take a look at Autoblog's First Drive of the B-Class Electric. Related Video: News Source: Handelsblatt, Hybrid Cars Green Mercedes-Benz smart Electric