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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Pondering the 2018 Dodge Demon and 2018 Honda Accord | Autoblog Podcast #521

On this week's Autoblog Podcast, Editor-in-chief Greg Migliore is joined by Associate Editor Reese Counts and, for the first time, Senior Editor, Green, John Beltz Snyder. We discuss the new 2018 Honda Accord dropping the V6, what the Dodge Demon means for FCA's future, and if Mercedes-Benz could sell a pickup truck in the US. Spend my money (your money, everyone's money) will be back next week. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #521Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown 00:00:00 - Intro + Demon 00:15:48 - Accord 00:28:48 - X-Class 00:43:10 - Outro Feedback Email – Podcast at Autoblog dot com Review the show on iTunes

Mercedes-AMG not making more Black Series models... for now

There was a time when AMG only made one version of any given vehicle, but those times are long behind us. These days it's cranking out entry-level AMG Sport models, the main AMG line and the more potent S-models. But what about the Black Series? According to Autocar, which spoke with Mercedes-AMG boss Tobias Moers at the Geneva Motor Show last week, the Black Series is still in the cards... just not for the short term. Moers said AMG is currently focused more on "making the cars more sophisticated, more precise" than about making headline-grabbing horsepower and torque figures. "The Black Series name... will be necessary in the future, but for now the base cars are so good. The Black Series must be at the top of the hill, but I don't know when or on what model yet." The nearest possible candidate could be the more hardcore version of the Mercedes-AMG GT that's in the works to take on the likes of the Porsche 911 GT3, but Moers didn't say whether that model would warrant reviving the Black Series label. AMG previously applied the Black Series designation to extreme high-performance versions of the SLK, SL, SLS, CLK and C-Class coupe, carrying upgraded engines, suspension, rolling stock, brakes and aerodynamics to make them more track-focused. Related Video: