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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Mercedes recalls 2,600 S-Class models in two campaigns

If you're the owner of a 2015 S-Class, you may get a notice soon from your local Mercedes dealership to bring in your pride and joy. But only if you own one of the specific models being recalled in two separate campaigns. The larger of the two affects the Mercedes-Benz S550 4Matic, Mercedes-AMG S63 4Matic, and Mercedes-AMG S65 coupes – all from the 2015 model year and manufactured between January 27, 2014, and April 2, 2015. Those models could have had their front seat belts installed on the wrong side, so the driver's side belt may have been fitted to the front passenger seat, and vice versa. Since the seat belt mechanisms are designed for specific sides of the vehicle, they may not lock as required, and the child seat restraint on the passenger side might not work, either. As a result, Mercedes is recalling 2,580 such units in the United States to have those belts inspected and replaced as necessary. In parallel, the Silver Star automaker is also calling in four – that's right, just four – examples of the 2015 S550 Hybrid. In those few units, the fuel pump may not be able to restart the internal combustion engine when needed, and the vehicle could stall. You can read both of the recall notices from the NHTSA below. RECALL Subject : Incorrect Seat Belt Position/FMVSS 208, 209 Report Receipt Date: OCT 14, 2015 NHTSA Campaign Number: 15V657000 Component(s): SEAT BELTS Potential Number of Units Affected: 2,580 Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 S550 4Matic Coupe, AMG S63 4Matic Coupe, and AMG S65 vehicles manufactured January 27, 2014, to April 2, 2015. In the affected vehicles, left-side front seat belts may have been installed on the right-side and vice versa. As a result, the installation angle may be incorrect, affecting the seat belt locking behavior. Additionally, the child seat restraint function for the passenger seat would not be available. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection," and FMVSS number 209, "Seat Belt Assemblies." CONSEQUENCE: If the seat belt is installed improperly, it may not properly restrain the seat occupant in the event of a crash, increasing the risk of injury. REMEDY: MBUSA will notify owners, and dealers will inspect the installation of the seat belts, correcting them as necessary, free of charge.