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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Porsche tops JD Power APEAL study for 12th time

JD Power's 2016 Automotive Performance, Execution, and Layout (APEAL) study hasn't changed much this time around with Porsche coming in at No.1 for the 12th consecutive year, while BMW was close behind in second. Jaguar and Mercedes-Benz tied for third with Land Rover, Lexus, and Lincoln tied for No.5. The APEAL Study, according to JD Power, measures owners' level of excitement and emotional attachment across 77 parameters. Brands and cars are rated on a 1,000-point scale. The study found that new cars with modern safety features including low speed collision avoidance and blind spot monitoring have higher APEAL scores than vehicles without the features. The overall industry score increased from 798 to 801, which JD Power claims was helped by the launch of a variety of new vehicles. This year, 22 out of 30 new or redesigned cars received a higher score than the vehicle's respective segment average. Porsche is once again at the top of the list as the automaker's score increased by three points to 877. BMW outscored Jaguar to take second place with a score of 859, while the British automaker dropped three points from last year with 852 points. Volkswagen overtook Mini to become the top-ranked non-premium brand with 809 points, while the latter automaker trailed behind by one point. At the end of the scale, Smart came in at the very bottom for the second year in a row with a score of 745 points, which represents an increase of 62 points over last year. Fiat's score increased by six points to 755, but still confined the automaker to second-to-worst place for a consecutive year. Mitsubishi's score increased to 770, up from 755, to become the fourth-worst brand, while Jeep fell to third-worst with a decrease in seven points to 756. General Motors received six segment-level awards, followed by Hyundai with five, and BMW and VW earning four apiece. Surprise segment victories include the Chevrolet Camaro, which outscored the Dodge Challenger, and the Lexus RC which ranked above the BMW 4 and 3 Series. For more information on how the automakers ranked, check out the official release on the 2016 APEAL Study below or visit JD Power's website to analyze the graphs. Related Video: Porsche Ranks Highest in APEAL for 12th Consecutive Year; General Motors Receives Six Segment-Level Awards, Hyundai Motor Company Receives Five DETROIT: 27 July 2016 — Popular driver-assist technologies help make vehicles considerably more appealing to their owners, according to the J.D.

2015 Mercedes-Benz S65 AMG Coupe

For Mercedes-Benz to truly demonstrate the capabilities and sensations of the S65 AMG Coupe, it needs to commission the building of a highway halfway to the moon. That's right, a ribbon of Autobahn roughly 120,000 miles long, with 50,000 miles of twisties and sweepers. Let's even add some loop-de-loops though the ionosphere, since, you know, we're going all the way with this. We've been following the headlines about progress on a new lunar lander and the SpaceX Mars Colonial Transporter, but we recently discovered that we've already got both of them in the S65 AMG Coupe. This isn't a car, it's a rocket ship. And it's not perfect, but it is spectacular. Starting with the way it looks. When Mercedes unveiled the concept at the 2013 Frankfurt Motor Show, I wasn't impressed. In fact, I told the Mercedes PR person, "It's fine, but the rear end doesn't do anything for me." And today? I'll have the crow, please, with lots of ketchup. When the test car you see here arrived, my loins tumbled and my knees developed a slight tremble. By the following week I was posing thought experiments like, "What's hotter: me in this car, or nothing else ever?" It's big – just eight inches shorter than the S-Class sedan and only an inch narrower. It's an inch longer than the Porsche Panamera and four inches wider, but just 0.3-inches taller than that slinking sport sedan. Its size and segment seem to have freed the designers' pens, and we think it's the best and most unapologetic expression of the brand's current language. We'd normally vote "nay" to a face full of chrome, but the coupe has the width to spread the polished elements around, and the top-to-bottom three-dimensionality indeed earns the adjective "jewel-like." A button on the center console lifts the entire car to protect those jewels when needed. The profile doesn't give up on the rising, sculpted wedge we've known for years – the one we used to love on the SL-Class. And again, the 16.6-foot expanse of sheet metal gives those opposing swage lines an unhurried opportunity to carve the body. The sidelong swell is enhanced by the carbon-fiber rocker panel laid into the concavity along the bottom, as well as those hips over the rear wheels. Speaking of which, the polished, 20-inch forged rollers are spot on. The bluff backside is sculpted just enough to keep it interesting, from the decklid spoiler to the horizontals across the bumper and carbon diffuser. Mostly, though, it seems to say to anyone behind, "Please.