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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2016 Mercedes-Benz C350e Plug-In Hybrid casts a green light in Geneva

Mercedes revealed another plug-in hybrid model, the C350e, at the Geneva Motor Show. Based on the company's scalable hybrid platform, the C350e offers 19 miles of electric range, and the total system makes 279 horsepower and 443 pound-feet of torque. It's part of the company's goal to bring 10 new plug-in models to the market by 2017 around the world. The hybrid system teams an electric motor with a turbocharged four-cylinder engine with a seven-speed gearbox. The C350e also has regenerative braking and can be driven in four modes ranging from Eco to Sport Plus. The lithium-ion battery pack can be charged in 1 hour, 45 seconds, and it has a total capacity of 6.2 kilowatt-hours. The C350e has an Airmatic suspension, an interior climate control system that can be controlled via the internet and offers Mercedes' suite of driver-assist technologies. Mercedes will sell the model as a sedan and a wagon in some markets. The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds Following its premiere in the S-Class, Mercedes-Benz is now offering its most advanced hybrid technology yet in the C-Class and, for the first time, also in an Estate model. The dynamism and efficiency of the C 350 e make it a convincing proposition in both its Saloon and its Estate guise. With a range of 31 kilometres in purely electric mode, local emission-free driving is now a reality. Its four-cylinder petrol engine, in conjunction with a powerful electric motor, gives it a total system output of 205 kW (279 hp) and torque of 600 Nm. The new C 350 e thus delivers the performance of a sports car and yet offers certified consumption figures of just 2.1 litres of fuel per 100 kilometres both as a Saloon and as an Estate. This corresponds to CO2 emissions of 48 grams (49 grams for the Estate) per kilometre. Both models are also equipped as standard with AIRMATIC air suspension plus a Pre-Entry Climate Control system that can be controlled via the internet, adding up to a truly exceptional level of driving and climate comfort. Prof Dr Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development: "The PLUG-IN HYBRID is an investment in the future of Mercedes-Benz and we believe it will become established as the successful technology for maximum efficiency coupled with powerful dynamic performance.

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.