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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Lewis Hamilton beats Sebastian Vettel in Chinese Grand Prix

SHANGHAI (Reuters) - Lewis Hamilton mastered Shanghai's changing conditions and stayed clear of squabbling rivals to win the Chinese Formula One Grand Prix on Sunday. The Briton eased his Mercedes across the line 6.2 seconds ahead of Ferrari's Sebastian Vettel. Max Verstappen, who started 16th, finished a surprise third to hand his Red Bull team their 100th podium. It was Hamilton's 54th career win and a record fifth in Shanghai. But it was the triple champion's first this season and returned Mercedes to the top of the podium after Vettel won last month's season-opening race for a resurgent Ferrari. "I'm so happy with my first win of the year and I can't believe it if I'm honest," said Hamilton after the race, which also handed him his 106th podium, putting him joint second with Alain Prost on the list of drivers with most rostrum results. "What I said to Sebastian as I left the last race ... I said I'm coming back in the next one. When I got on the podium it was like 'I told you'." MOTOR-F1-CHINA/ View 12 Photos Hamilton, who finished second to Vettel in Melbourne, heads into the next race in Bahrain in a week's time tied on points with the German. Mercedes, meanwhile, lead the constructors' standings by one point over Ferrari. Hamilton started from pole position, but the conditions were a bit of a lottery for all the drivers with the track damp in patches but drying quickly. He kept the lead off the line ahead of Vettel, who came under investigation for lining up out of position on his grid slot. The German, though, stayed second, fending off Valtteri Bottas in the other Mercedes, who had started third. Lance Stroll, the 18-year-old rookie, spun off the track on the first lap after making contact with Force India's Sergio Perez. The Canadian beached his Williams in the gravel, bringing out the virtual safety car. Vettel took the opportunity to dive into the pits to change to dry weather tires. His gamble backfired when Antonio Giovinazzi — standing in for Pascal Wehrlein at Sauber — crashed, bringing out the actual safety car two laps later. The four-times world champion found himself bottled up behind Ricciardo and his slower team-mate Kimi Raikkonen, costing him valuable time. As the trio squabbled for position, Hamilton pulled clear at the front. By the time Vettel managed to get past, with a series of spectacular overtaking moves that included banging wheels with his former team-mate, Hamilton was too far ahead.

Artist imagines eerie world where cars have no wheels

The wheel ranks right up there with the telescope and four-slice toaster in the pantheon of inventions that have moved humankind forward. But what if a circle in three dimensions had never occurred to anyone, and we all had just moved on without it? Perhaps we'd be driving around in Lucas Motors Landspeeders with anti-gravity engines. Or maybe we'd have the same cars we do today, just without wheels.
That's the thought experiment that seems to have led French photographer Renaud Marion to create his six-image series called Air Drive. The shots depict cars throughout many eras of motoring that look normal except for one thing: they have no wheels. The models used include a Jaguar XK120, Cadillac DeVille (shown above), Chevrolet El Camino and Camaro, and Mercedes-Benz SL and 300 roadsters.
Perhaps one day when our future becomes our past, you'll be able to walk the street and see with your own eyes the rust and patina of age on our nation's fleet of floating cars. Until then, Monsieur Marion's photographs will have to do.