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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Aston Martin and Mercedes-AMG bicycles: Luxury branding has no bounds

Luxury automobile companies are never quite satisfied with building high-end cars. They often stray into other types of branded merchandise that can have little to do with cars, such as the BMW Active line of clothing and accessories. Splitting the difference between branded merchandise and actual vehicles are these two limited-production bicycles from Mercedes and Aston Martin. The bike above is a collaboration between Mercedes-AMG and German bicycle brand Rotwild, a builder that has been around since 1996, according to the company's website. The bicycle in question is the R.S2 "Beast of the Green Hell." It's inspired by the Mercedes-AMG GT R sports car that was promoted with the same nickname. It uses a carbon frame and wheels, as well as disc brakes. It's also painted in green and black to match the Green Hell Magno color available on the GT R. Only 50 of them will be built, and each will carry a pricetag of over ˆ7,000, or nearly $8,300 at current exchange rates, including tax. View 4 Photos The second bicycle is from Aston Martin and another German bicycle company, this one called Storck Bicycles. This bike company has also only been around since 1995. The bike is called the Fascenario.3 Aston Martin Edition, and it will be a bit less rare than the Mercedes bicycle, with 107 total units. It's still a cool vehicle, though, featuring a carbon frame and wireless shifters. In total it weighs 13 pounds. It does lack the disc brakes of the Mercedes bicycle, though. Pricing hasn't been announced for the Aston Martin bike, but don't expect it to be cheap. Related Video: Featured Gallery ROTWILD R.S2 Limited Edition Mercedes-AMG GT R bicycle View 9 Photos Image Credit: Mercedes-Benz, Aston Martin Green Weird Car News Aston Martin Mercedes-Benz Performance mercedes-amg

2016 Mercedes-Benz C450 AMG Sport First Drive

A. M. G. Those three letters carry a lot of weight, especially to those who firmly believe that AMG is the hallowed performance pinnacle of the Mercedes-Benz brand. Those purists probably lifted an eyebrow at the front-drive platforms behind the CLA45 AMG and GLA45 AMG, and virtually every AMG-branded SUV that has hailed from the tuner-focused nameplate. But they might want to consider a second look at the 2016 Mercedes-Benz C450 AMG Sport. No, it's not a full-blown, fire-breathing AMG like the C63, and it doesn't get the newfangled "Mercedes-AMG" nomenclature. But after spending some seat time in the C450 AMG Sport, there's a decent chance you'll be quite alright with that. Inside and out, the C450 bears a strong visual resemblance to the mean looking, V8-powered, 469-horsepower C63 and its even fiercer, 503-hp, C63 S variant. The C-Class cockpit feels a bit snugger than you might expect considering its exterior proportions, particularly from the passenger seat. On the other hand, the new C-Class is also quite a bit more nicely appointed than its predecessor, which has inspired more than a few comparisons to the super posh S-Class. As for the C450 AMG, its more purposeful design cues and sportier details lend it a buttoned-down, modern feel. The biggest differentiator between the C and CLA class, however, is the rear of the cabin: the C's back seats are considerably roomier than the entry-level CLA's posterior perches. In place of V8 power, the modest 450 AMG packs a more reasonably endowed twin-turbocharged, 3.0-liter V6 that pushes 362 hp and 384 lb-ft of torque through a 7G-Tronic Plus automatic gearbox (in place of the the C63's dual-clutch seven-speed). Power is routed through all four wheels with a 66-percent rear, 33-percent front torque split. For some numerical context, the C450 AMG exceeds the C400 by 33 hp and the C300 by 121 hp, while it lags behind the C63 by a rather significant 107 hp. Crucially, the six-banger helps shed between 231 and 242 pounds compared the C63 models – this, despite a heavier all-wheel-drive arrangement, as opposed to the C63's rear-drive configuration. The C450 AMG shares a few pieces of hardware with its big brother AMG sibling, including the front axle, electromechanical steering, and upgraded brake setup (though you can't get carbon ceramic stoppers like you can in the C63 S).