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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

5 new EVs that make driving fun

One of the things enthusiasts bellyache about the most is electrification. The noisiest complainers say that EVs will suck the fun out of driving and can’t possibly be as engaging as a roaring gas engine. ItÂ’s undoubtedly true that the noises EVs make are not always as visceral and thrilling, but itÂ’s also true that electrification has ushered in a new era of performance that gas vehicles simply cannot match. WeÂ’ve gathered a list of EVs that donÂ’t suck to drive. We all know by now about Tesla and its Plaid models, which absolutely set the quarter-mile ablaze with their amazing acceleration figures. The vehicles on this list don't come from Tesla. Nor does the list include some highly anticipated performance EVs that will soon hit the market, such as the new 2024 Porsche Macan. This selection may be a bit short on range compared to tamer models, but at the same time, itÂ’s hard to ignore their specs and even harder to ignore the sensation that a full-throttle electric powertrain delivers. LetÂ’s dive in to see five new EVs that make driving fun. Porsche Taycan PorscheÂ’s gas-powered vehicles are among the most exciting on the road, so itÂ’s not surprising to see the automakerÂ’s first electric effort as a home run. The Taycan is available in a staggering number of configurations, ranging from the 375-horsepower base model to the massively powerful Turbo S models with up to 750 horsepower in temporary boost mode. Classic Porsche styling and high-end tech round out the package, making the Taycan one of the most desirable EVs today. That said, the TaycanÂ’s almost $91,000 starting price puts it out of reach for a majority of car buyers, and the prices keep steadily rising along with the performance. It also trades range for performance, as the least powerful variant is the most efficient, returning 242 miles with the extended-range battery. The car can take advantage of fast charging, however, and can recover up to 80 percent of its battery capacity in just over 22 minutes.   Kia EV6 GT How about a Kia that can out-accelerate many supercars, especially from a few years ago? The EV6 GT comes with two electric motors with a combined 576 horsepower and 545 pound-feet of torque. Its 0-60 mph time lands at just 3.4 seconds, and the EV offers a top speed of 161 mph, making it one serious Korean EV. At the same time, it features the standout styling of the standard model, which gives it a striking curb presence and a futuristic look that is unique among EVs.

Mercedes-AMG teases C63 coupe

Thanks to a recently leaked presentation slide, the cat is already out the bag when it comes to the attractive styling of the Mercedes-AMG C63 Coupe. Still, Mercedes' long series of teases for the upcoming two-door's design continues in a new video. Unlike the last brief teaser, this latest clip shows the coupe completely free of camouflage. Although, the editing is so quick in the 15-second clip, you never really get a strong glimpse at the future model beyond its front bumper. Not that we're complaining about another opportunity to hear the growl from the 4.0-liter, twin-turbo V8. After several videos and galleries of images with various looks at the new model, the wait to learn everything about the C63 Coupe is nearly over – the official reveal comes on August 19. All signs suggest that the two-door will offer the same choice as the sedan between 469 horsepower and 479 pound-feet of torque or 503 hp or 516 lb-ft versions of the twin-turbo V8 with a seven-speed gearbox.