1996 Mercedes-benz Sl500 Base Convertible 2-door 5.0l, No Reserve on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes gets handy with Apple Watch app

Whether you yourself have been caught up in Apple Watch fever or not, automakers have been embracing the new wearable device one after the other. The latest is Mercedes-Benz. The MB Companion App for the Apple Watch initially focuses on seamless navigation. Punch in your destination on your watch or iPhone and it'll port over to the onboard navigation system in your Merc. Park the car, get out and the directions will switch back over to the Apple Watch to guide you from your parking spot to your destination on foot. It's similar to the app Mercedes had designed for Google Glass, only in this application it actually stands a chance of catching on. Designed by Benz's Silicon Valley R&D center, the Apple Watch app is being rolled out this fall in the new C-Class and S-Class equipped with the COMAND Online navigation system. It's earmarked to to spread to other models as well, with further updates to the app planned to allow it to display the vehicle's fuel level, range, odometer and maintenance code. Of course, Mercedes isn't the first automaker to release an app for the Apple Watch. It's not even the first German automaker to do so: BMW previewed its app for the device back in September, and Volkswagen got on board earlier this month. Mercedes-Benz to introduce new App: Guided all the way: Mercedes-Benz is one of the first to introduce Door-to-Door Navigation with Apple Watch May 15, 2015 Stuttgart/Sunnyvale. Mercedes-Benz creates an intelligent integration between Apple Watch and Mercedes-Benz vehicles with its new MB Companion App. The MB Companion App allows Mercedes-Benz costumers to search for directions on the Apple Watch or on iPhone initiating a complete door-to-door experience. A seamless integration unfolds: giving walking directions to the car on the Apple Watch, driving directions on the vehicle navigation system and again walking directions on the Apple Watch from the car to the final destination. The destination that the driver selects on Apple Watch is passed to Mercedes-Benz COMAND Online once the driver starts the vehicle. He then receives safe and non-distracting driving directions to his selected destination from Mercedes-Benz navigation. When the driver parks and leaves his car, Apple Watch gives him walking directions to the final destination making it the perfect guide for "Last Mile Navigation".

Mercedes previews GLC ahead of June 17 reveal

Mercedes has confirmed that it will unveil its new GLC crossover on June 17, releasing this preview sketch and a few details to give us an idea of what to expect. Set to replace the outgoing GLK, the GLC will slot in between the GLA and GLE (nee M-Class) in the Silver Star automaker's growing sport-ute lineup. Its nameplate shifts to better align with the C-Class sedan and the SLC roadster that's set to replace the SLK. The crossover's design was previewed in slant-back form as the Concept GLC Coupe in Shanghai a couple of months ago, but as you can see from this sketch, it'll initially come with a more conventional roofline. In announcing the livestream of its reveal, Daimler revealed that the GLC will feature a multi-chamber air suspension, Dynamic Select transmission control, and 4Matic all-wheel drive. It also promises to consume 19 percent less fuel than the GLK it replaces. World Premiere Mercedes-Benz GLC With the introduction of the new GLC on June 17th, Mercedes-Benz presents the second generation of its mid-range SUV. The GLC retains its predecessor's outstanding off-road characteristics and combines them with an all-new design. What is more, the GLC takes comfort and agility to a whole new level: With the innovative multi-chamber air suspension AIR BODY CONTROL, unique to the segment, DYNAMIC SELECT and the 4MATIC permanent all-wheel drive, the new GLC is tailor-made for all driving situations on and off the road. State-of-the-art assistance systems and improved energy efficiency further support the new GLC's claim of setting a new benchmark in this segment. Compared to its predecessor, fuel consumption was lowered by up to 19%.