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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes plotting E-Class Maybach, next A-Class for the US?

Mercedes-Benz has opened 2015 by hinting at a host of new products. Dieter Zetsche nudged the idea that there'll be a Maybach-branded SUV. AMG chief Tobias Moers told Motor Trend that "We want to be seen by the public on the same level as the other sports car maker in Germany" when asked if his crew was working on a car to rival the Porsche 918 Spyder. That and a few other tidbits have people thinking that we'll eventually see some sort of celestial AMG supercar. The latest handful of hints came from Mercedes USA CEO Steve Cannon during an interview on the marque's move to Atlanta. Cannon told Automotive News that we'd "see more from the Maybach brand," leaving the impression that there "could" be an E-Class draped in the superluxury trim. If such came to pass, there's plenty of pricing room between the E and the S-Class to slot a higher trim in. The top non-AMG E-Class starts at $62,350, the S-Class opens the bidding at $94,400. Even if you slapped the E-Class with the $23,000 premium it takes to make an S600 a Maybach S600, you've still got plenty of breathing room between the midsized and full-sized sedans. At the antipodal end, Cannon told AN that we could get a front-wheel-drive Mercedes smaller than anything here right now. That leaves the A-Class, since we've already got the B-Class. Getting the next-gen A-Class here would help with CAFE numbers, and since it will be built in the new factory in Aguascalientes, Mexico it won't have far to travel to get here. We're told it won't be like the current car, however; Cannon said, "The A-Class will change from what you have seen and from what you are used to." We hope that's a good thing, because we really like the current car. Related Video:

Five B-Class F-Cells go from SF-LA using public hydrogen stations

California's hydrogen islands in Los Angeles and San Francisco finally got the bridge they needed to become the "Hydrogen Highway." With the completion of a permanent public station in Coalinga built by FirstElement Fuel, 205 miles north of LA, 183 miles south of SF, fuel-cell-vehicle owners can complete the road trip without worry. Mercedes-Benz did just that with five B-Class F-Cell customers, spending three days covering 1,000 miles and filling up only at public permanent stations in Burbank, Coalinga, West Sacramento, and Emeryville. Mercedes says there are ten stations in California now, but more than 40 are scheduled to open in 2016, and about ten more every year after that through 2023, when there should be 123 open stations. The company's US fuel-cell fleet is 70 strong and has covered more than two million miles in the five years they've been on the roads here. On average that means each car has driven just 5,714 miles per year, but that number should go up now that they can stretch their hydrogen stacks. The press release below has more information. Nearly 1,000 fuel cell electric miles: Crossing California on Hydrogen - Five Mercedes-Benz B-Class F-CELL complete emission-free drive from Los Angeles to Northern California while only filling up at public hydrogen stations - "California Hydrogen Highway" is connecting the dots - U.S. F-CELL customers have accumulated over 2 million miles since 2010 Stuttgart, Oct 27, 2015 - Mercedes-Benz B-Class F-CELL customers ventured beyond Southern California last week for the very first time, while only filling up at existing public hydrogen stations along the route from Los Angeles to San Francisco. The opening of a new hydrogen station in Coalinga along the I-5 corridor made this opportunity possible. A team driving five B-Class F-CELL refilled at four permanent hydrogen fueling stations located in Burbank, Coalinga, West Sacramento and Emeryville, accumulating nearly 1,000 miles over the course of their three day trip. Three F-CELL customers were accompanied by a team from Mercedes-Benz Research and Development North America based in Long Beach. The purpose of this unique road trip was to highlight the growing hydrogen station network and to show that the vision of the California Hydrogen Highway is becoming reality. Early adopter Loki Efaw who has been an F-CELL driver since 2011 believes fuel cells are the future: "I don't want a car that only takes me to work and back before I have to plug it in.