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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes recalls 2,600 S-Class models in two campaigns

If you're the owner of a 2015 S-Class, you may get a notice soon from your local Mercedes dealership to bring in your pride and joy. But only if you own one of the specific models being recalled in two separate campaigns. The larger of the two affects the Mercedes-Benz S550 4Matic, Mercedes-AMG S63 4Matic, and Mercedes-AMG S65 coupes – all from the 2015 model year and manufactured between January 27, 2014, and April 2, 2015. Those models could have had their front seat belts installed on the wrong side, so the driver's side belt may have been fitted to the front passenger seat, and vice versa. Since the seat belt mechanisms are designed for specific sides of the vehicle, they may not lock as required, and the child seat restraint on the passenger side might not work, either. As a result, Mercedes is recalling 2,580 such units in the United States to have those belts inspected and replaced as necessary. In parallel, the Silver Star automaker is also calling in four – that's right, just four – examples of the 2015 S550 Hybrid. In those few units, the fuel pump may not be able to restart the internal combustion engine when needed, and the vehicle could stall. You can read both of the recall notices from the NHTSA below. RECALL Subject : Incorrect Seat Belt Position/FMVSS 208, 209 Report Receipt Date: OCT 14, 2015 NHTSA Campaign Number: 15V657000 Component(s): SEAT BELTS Potential Number of Units Affected: 2,580 Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 S550 4Matic Coupe, AMG S63 4Matic Coupe, and AMG S65 vehicles manufactured January 27, 2014, to April 2, 2015. In the affected vehicles, left-side front seat belts may have been installed on the right-side and vice versa. As a result, the installation angle may be incorrect, affecting the seat belt locking behavior. Additionally, the child seat restraint function for the passenger seat would not be available. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection," and FMVSS number 209, "Seat Belt Assemblies." CONSEQUENCE: If the seat belt is installed improperly, it may not properly restrain the seat occupant in the event of a crash, increasing the risk of injury. REMEDY: MBUSA will notify owners, and dealers will inspect the installation of the seat belts, correcting them as necessary, free of charge.

Mercedes-Benz engines with 48-volt systems coming in 2017

As part of a big green push announced yesterday, Mercedes-Benz is jumping into the world of 48-volt power. The company will launch a new family of efficient gasoline engines next year and will begin rolling out 48-volt systems with it, likely in its more expensive cars first. Mercedes will use the 48-volt systems to power mild-hybrid functions like energy recuperation (commonly called brake regeneration), engine stop-start, electric boost, and even moving a car from a stop on electric power alone. These features will be enabled through either an integrated starter-generator (Mercedes abbreviates it ISG) or a belt-driven generator (RSG). (RSG is from the German word for belt-driven generator, Riemenstartergeneratoren. That's your language lesson for the day.) Mercedes didn't offer many other details on the new family of engines. There are 48-volt systems already in production; Audi's three-compressor SQ7 engine uses an electric supercharger run by a 48-volt system, and there's a new SQ5 diesel on the horizon that will use a similar setup with the medium-voltage system. Electric superchargers require a lot of juice, which can be fed by either a supercapacitor or batteries in a 48-volt system. Why 48-volt Matters: Current hybrid and battery-electric vehicles make use of very high voltages in their batteries, motors, and the wiring that connects them, usually around 200 to 600 volts. The high voltage gives them enough power to move a big vehicle, but it also creates safety issues. The way to mitigate those safety issues is with added equipment, and that increases both cost and weight. You can see where this is going. By switching to a 48-volt system, the high-voltage issues go away and the electrical architecture benefits from four times the voltage of a normal vehicle system and uses the same current, providing four times the power. The electrical architecture will cost more than a 12-volt system but less than the complex and more dangerous systems in current electrified vehicles. The added cost makes sense now because automakers are running out of ways to wisely spend money for efficiency gains. Cars can retain a cheaper 12-volt battery for lower-power accessories and run the high-draw systems on the 48-volt circuit. The industry is moving toward 48-volt power, with the SAE working on a standard for the systems and Delphi claiming a 10-percent increase in fuel economy for cars that make the switch.