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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

2016 Mercedes-Benz GLC250 First Drive [w/video]

There's nothing wrong with the Mercedes-Benz GLK other than old age, having first sold here in 2009. But with creased, off-road themed styling, a naturally aspirated V6, and a smallish interior, it's out of step with the company's growing line of sport utility vehicles. Even its name is a harsh-sounding outlier. Enter the 2016 GLC. Mercedes calls this model the second generation of the GLK, but it's closer to a total reboot. The new look follows the smooth design of contemporary Benzes. The spotlight engine is now a spunky turbocharged four cylinder, and yes, the GLC is bigger inside and out. As for the name change, that's part of the latest badge realignment, and the "C" indicates the GLC's position as the crossover counterpart to the C-Class sedan. Now firmly integrated into the Mercedes SUV family, the GLC takes a seat at the table between the entry-level GLA and the larger GLE. The GLC's fresh appearance has all of the tenets of modern Mercedes design. We've come to the Alsace region of France to sample this familiar yet evolved utility vehicle. Driving along route A35, we're immediately struck by the turbo four-cylinder's prowess. It's strong from launches when we mash the gas, returns a subtle but pleasing exhaust note, and it's more than capable of picking off slower moving traffic as we dash through the French countryside. We're driving the European-spec GLC250 model, which has the same 2.0-liter engine Americans will get in the GLC300, though the Euro model has 30 fewer horsepower. The US version will be rated at 241 hp and 273 pound feet of torque, the same output as the C300 sedan. The turbo has big shoes to fill, as it gives up 61 hp to the 302-hp V6 used in the GLK. Mercedes is banking consumers won't miss this raw power, as the GLC's inline-four offers the same amount of torque as the GLK's V6, but much sooner in the rev band. Even in its detuned European state, the I4 demonstrates the kind of urgency that Americans prefer for their grocery-getting people haulers. It's paired with a nine-speed automatic transmission, upgraded from the GLK's seven-speed. There are paddle shifters, though most Americans won't have reason to use them. Sometimes we grab them and lay on the throttle just for fun, and the GLC responds with bursts of speed. Even in its detuned European state, the I4 demonstrates the kind of urgency that Americans prefer for their grocery-getting people haulers.

Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.