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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2015 Mercedes-Benz CLS400 [w/video]

Rocky IV debuted in 1985 but it was a few years later that I first watched it, on video. I loved every second of that terrible movie. I loved Drago's super-high-tech demonstration of punching power. I loved Rocky training in a Russian barn, with ropes, and yokes, and wagons. But mostly I loved Brigitte Nielsen. My 10-year-old brain sweated her impossible combination of curves and sharp edges, demure eyes, and sculpted bone structure. The perfect woman, but evolved by the power of the dark-hearted Soviet Union (or Denmark, whatever, I was ten). Red Sonja has a lot in common with the latest version of the Mercedes-Benz CLS, as I see it. Mercedes created a new market niche with its first four-door coupe, a sedan so well-proportioned, flowing, and femininely curved that it could pull off its inaccurate moniker. The third evolution of the CLS you see here has Nielsened up the shape into something altogether more angular and edgy, but like 1985's Brigitte, retains an undeniable sex appeal. It's a more opinionated piece of auto design than was the original CLS. And also a car that bifurcates the space between luxury coupe and luxury sedan. Ludmilla Drago would undoubtedly understand. Driving Notes For the base engine of a 4,200-pound car, the CLS400's two-turbo V6 does better than just get out of its own way. The full 354 pound-feet of torque is available way down at 1,600 revs, and plateaus until 4,000, giving you a fat band in which to call up power. Acceleration is available in the form of a quiet, gracious, but not aggressive push at just about every speed. From inside the cabin, the engine and exhaust noises are pleasantly rumbling, though muted. But do yourself a favor and try not to listen to the CLS tick over while standing around the driveway. When the car first pulled up in mine, warm from some 40 miles of highway, it still sounded an awful lot like a 2.0T on a mid-March morning. Not to belabor the Brigitte metaphor, but I found as much Neilsenian dichotomy in the ride and handling as I did the exterior styling. Especially with Mercedes' 4Matic system spreading out the grip, I found the CLS to be sharp when pushed, and rather excellent in terms of making quick corrections while under a cornering load. And yet, you've got to push through an initially soft suspension response to reach that hard edge. The CLS will initially resist being tossed around a winding backroad, but press on and she'll do as you ask.

Mercedes G500 4x4 rumbles into view

Mercedes keeps raising the bar with the G-Class: just when you think the legendary Gelandewagen couldn't get any more hardcore, it mashes the throttle and does exactly that, plowing through a bank of snow, sand, hell or high water in the process. What you see here is the latest. It's called the G500 4x42. Aside from the various engine specs, the G-Class has been offered in a number of body-styles. Right around the same time that the two-door convertible was discontinued, Benz rolled out the indomitable G63 AMG 6x6 – a half-million-dollar, six-wheeled monster truck powered by Affalterbach's 5.5-liter twin-turbo V8. Evidently enough people liked the idea but didn't see the point in that extra set of wheels, so Mercedes has toned it down – just a little – but kept the high-riding suspension. The result is the truck we've seen testing a couple of times now in a bright shade of Hulk green, and which is now just about ready for its debut. On the scale of extreme G-Wagens, it slots in between the standard model and the 6x6, keeping the jacked-up suspension and giant wheels, but losing the extra axle. The G500 moniker also indicates that it'll at least be available with the 382-horsepower, naturally aspirated, non-AMG version of the 5.5-liter V8 that we'd know as the G550. Just how much of a premium Benz will charge for the beefed-up version, we don't know, as further details are set to be released next week ahead of a likely debut in Geneva. But hopefully it'll be closer to the $115k it gets for the standard version than the $500+k the 6x6 goes for.