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Mercedes invests $1.3 billion to expand Alabama factory

Mercedes-Benz announced a $1.3-billion investment Friday in its Tuscaloosa, AL, factory to increase SUV production capacity. The move comes on the heels of Autoblog's exclusive report that the GLC Coupe Concept will enter production as the German luxury marque continues to push for increased SUV sales. The investment will add 300 jobs to the approximately 3,500-strong workforce. The facility will be responsible for what Mercedes calls "the next SUV generations," which makes it sound like the plant will continue to assemble the GLE-Class and GL-Class SUVs, as well as the C-Class sedan. The next-gen SUVs built in Alabama will include hybrid variants, Mercedes said. Upgrades to the sprawling 5-million-square-foot facility include a new 1.3-million-square-foot body shop that will implement modular construction techniques. As for the current body shop, it will be expanded by nearly 140,000 square feet and will receive a larger "marriage" station, for pairing bodies and powertrains. Finally, the entire facility will receive a major IT upgrade. "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location," Mercedes' Markus Schafer said in the attached release. "In this way we can produce the next SUV generations even more flexibly, efficiently and in proven top quality." If you're interested in the nitty gritty particulars of the announcement, you can read all about them in the official press release. Mercedes-Benz Tuscaloosa Plant: Mercedes-Benz invests $1.3 Billion in the expansion of its SUV production Tuscaloosa, Alabama, USA / Stuttgart, Germany, Sep 18, 2015 MBUSI (Mercedes-Benz U.S. International, Inc.) to produce future SUV generations including hybrid versions SUV production to be expanded – 300 new jobs New Body Shop, major enhancements to SUV Assembly Shop and upgraded logistics and IT systems Implementation of state-of-the-art technologies and end-to-end digitization of production processes in line with the smart factory approach Markus Schafer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management: "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location.

Mercedes teases IAA Concept for Frankfurt

Mercedes-Benz is being coy about the IAA Concept you see above. The Germany automaker admits its name is short for Intelligent Aerodynamic Automobile, but isn't letting out much more. In a very short statement, Mercedes describes the IAA as "two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design." Does that mean the IAA points the way forward for the next version of the brand's shapely CLS, which it also refers to as a four-door coupe? Probably, but we're not sure where the "Intelligent" part comes in. Will it be an electric machine that presages a competitor to the Tesla Model S? We'll just have to wait and see. One thing is for certain: The Mercedes IAA looks sleek. While the details of its design are shrouded in strategically placed shadows, we can clearly see a double-bubble roofline that flows seamlessly into a graceful hatch that reminds us of the Audi A7, which isn't a bad design to borrow cues from. The overall shape of the Intelligent Aerodynamic Automobile makes it look like bodywork shrink-wrapped atop the chassis as tightly as possible. We're keen to take a look at the IAA ourselves, and that's going to happen rather soon. Mercedes promises a debut at the Frankfurt Motor Show in the early afternoon (Eastern). Stay tuned. The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) is two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design. World premiere. September 14, 7.30 pm (CEST). Featured Gallery Mercedes IAA Concept teasers News Source: Mercedes-Benz via Facebook Design/Style Frankfurt Motor Show Mercedes-Benz Coupe Concept Cars Sedan

Escape the dinosaurs in Jurassic World with Mercedes-Benz [w/video]

This year looks to be a big one for blockbusters. Furious 7 and Avengers: Age of Ultron are already hits, and more major premieres are on the way all the way up to the return of Star Wars in December. One of the next highly anticipated flicks due is Jurassic World, and Mercedes-Benz is throwing its marketing muscle behind the movie to showcase some of the brand's rugged vehicles. While we already know about its appearance in the film, the GLE-Class Coupe gets to play a pretty big role because Bryce Dallas Howard's character drives one of the new crossovers around the dinosaur-infested island. As previously teased, a G63 AMG 6X6 also plays a part in the flick. Mercedes is showing off a standard G-Class, Unimog, and Sprinter to do some offroad work in the park, as well. Among the advertising efforts, Mercedes has a print ad for the GLE-Class Coupe with the film's monstrous Indominus Rex dino, and you can check it out in the gallery above. Also, the company has a commercial showing off some of the vehicles in action in the movie, which you can watch below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment's Jurassic World The dinosaurs are back Stuttgart. This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupe will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupe is seen eye-to-eye with the film's fearsome Indominus rex. "In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster 'The Lost World: Jurassic Park'. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupe", says Dr.