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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes-AMG could use electric turbos

Mercedes-Benz is joining Audi in analyzing electric turbochargers for its production cars. But while Ingolstadt will roll out its first e-turbo in its A8 luxury sedan, Stuttgart is studying the technology for use in small performance cars, like the A45, CLA45, and GLA45 AMG models. Auto Express spoke to Mercedes-AMG compact car boss Steffen Jastrow about the cutting-edge tech, which reduces turbo lag, improves fuel economy, and occupies less space under the hood than a standard turbo. "Of course we need more power for the next-generation of cars, but electrification does not mean we have to use an electric drivetrain." Jastrow said. "They have to be faster and e-turbos are an option. We use them in motorsport, but the technology has to be payable for the customer." As AE tells it, bringing the price of e-turbos down from the A8's luxury car level to the relatively affordable sums demanded by compact AMG models will still take some time. So don't count on seeing a Mercedes with an electric turbocharger until the new A-Class arrives in 2017, at the earliest. Related Video:

Aston Martin and Mercedes will share F1 safety car duties

LONDON — Aston Martin is set to join Mercedes next season as a provider of Formula One's official safety cars, according to media reports on Tuesday. Racefans.net reported that Aston Martin would supply safety and medical cars at 12 of the 23 scheduled races in key markets, with the existing Mercedes cars used at the rest. It said Aston Martin's new DBX SUV, which uses a Mercedes-AMG V8 engine, would be used as a medical car. There was no official confirmation from Aston Martin or Mercedes. Sources indicated to Reuters that the report was accurate, however. Mercedes has been the official provider of the cars, which are deployed in the event of an incident or bad weather to keep the field lapping safely, since 1996 but that deal runs out at the end of this year. A shared supply would make sense for both carmakers, who already have close ties. Aston Martin's executive chairman Lawrence Stroll also owns the Racing Point team, who will race as Aston Martin from next season with four times world champion Sebastian Vettel arriving from Ferrari. Mercedes, a part of Daimler, is set to raise its stake in Aston Martin to up to 20% by 2023. Toto Wolff, principal of the Mercedes factory team, also has a private stake in Aston Martin. Related Video: Motorsports Aston Martin Mercedes-Benz F1