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Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

Mercedes unveils GLC350e 4Matic PHEV

Mercedes-Benz intends to introduce at least 10 plug-in hybrid models to the market by 2017, and the the Mercedes GLC350e 4Matic is the latest one to show its electrified face. It's also the second crossover from the company to offer a PHEV version following the GLE550e 4Matic. Mercedes isn't releasing all of the details about the plug-in GLC yet, but it combines an internal combustion engine making 208 horsepower and a 114 hp electric motor with a seven-speed gearbox. Total torque is 413 pound-feet. The combo is enough to get the all-wheel drive crossover to 62 miles per hour in a purported 5.9 seconds and a claimed top speed of 146 mph. Fuel economy in the European cycle is estimated at the equivalent of about 90 miles per gallon, and there's a 21-mile pure electric range for zero-emissions cruising. Based around the newly introduced GLC-Class, buyers can still order a plethora of luxurious amenities, but the plug-in powertrain also comes with a few tweaks to help drivers maximize fuel economy. There's a haptic accelerator with a resistance point to indicate the switch between electric and combustion power. In addition, the hybrid system can anticipate the road ahead through radar and GPS to manage things as efficiently as possible. One of the GLC hybrid's biggest advantages when it arrives is the small field of competitors. Neither BMW nor Audi currently have a compact luxury crossover of this size with a hybrid option in the US. That really only leaves the Mercedes to take on the Lexus NX300h with total system output of 194 hp, and that's not even a plug-in. The GLC350e 4Matic isn't part of the new model's initial launch lineup in the US. It should be coming along later, though. Key topic: Energy efficiency - Economy on four wheels A revised all-wheel-drive powertrain, the outstanding aerodynamics and the intelligent lightweight design are the primary reasons for the high energy efficiency of all the new GLC models. The conventional diesel and petrol models boast significant reductions of up to 19 percent in both fuel consumption and CO2 emissions in comparison to the previous generation, while at the same time improving performance. GLC 220 d 4MATIC GLC 250 d 4MATIC GLC 250 4MATIC Output, kW/hp 125/170 150/204 155/211 Torque, Nm 400 500 350 Fuel consumption (l/100 km) 5.0 - 5.5 (6.1 - 6.5) 5.0 - 5.5 (6.1 - 6.6) 6.5 - 7.1 (7.5 - 7.9) ? Consumption % -19 -19 -12 CO2 g/km 129 - 143 (159 - 169) 129 - 143 (159 - 169) 152 - 166 (173 - 180) ?