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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Daimler could sell off Li-Tec's EV battery business

Five-plus years may have been about enough time for Daimler AG to know whether it wanted to be in the battery-pack production business. The Mercedes-Benz parent may stop making electric-vehicle batteries and ultimately sell its Li-Tec battery-cell factory in Germany within two years, according to Bloomberg News which cites Manager Magazin. The beneficiary may be LG Electronics, which would likely take over battery-production duties for models such as Daimler's Smart ED battery-electric vehicle. Daimler is taking a number of steps to improve profit margins, which are thinner than those of its German rivals like BMW. Like its German competition, the company has lagged behind companies such as Nissan, Renault and Tesla Motors in terms of aggressively pursuing growth via plug-in vehicle sales. Daimler spokesman Hendrik Sackmann, in an e-mail to AutoblogGreen, would only say that the battery business is growing "rapidly" and that Li-Tec is developing "according to our plans." "Regarding Li-Tec, we are working on a concept for the future line-up," he added. "The battery cells for the successor of the Smart electric drive won't be provided by Li-Tec." Daimler in 2008 launched Li-Tec as a joint venture with Evonik, though Daimler recently put plans together to buy out Evonik's 50-percent share of Li-Tec, Bloomberg reported last month. Evonik's role was manufacturing electrodes and separators for batteries. Daimler also said last fall that it was looking to cooperate more extensively with Tesla in regards to electric vehicle development. The two companies first said they'd work together in 2009. Featured Gallery 2013 Smart Fortwo ED View 16 Photos News Source: Bloomberg NewsImage Credit: Daimler Green Plants/Manufacturing Mercedes-Benz battery

Brabus tunes new Mercedes GLE Coupe up to 700 horsepower

With 576 horsepower on tap, the new Mercedes-AMG GLE 63 S Coupe would be more than enough machine for most. For the rest, there's Brabus. Now the Benz tuner extraordinaire has revealed its own tuning program for the performance fastback crossover, turning the dial way past 11 to a massive 690 hp. Since the engine is already turbocharged, the 114-horse boost comes courtesy of modifications to the intake, charge-air pipes, engine control unit, and exhaust. Brabus also upgraded the turbo spools themselves, boosting torque up to 708 pound-feet. The result, according to the tuner, is a 0-62 time of 4.0 seconds flat and a top speed of 186 miles per hour. Those would have been considered supercar figures not that long ago. But this is a luxury crossover, for crying out loud. Still not enough? Brabus will further tune your GLE to 838 horsepower and a mind-blowing 1,069 lb-ft for a 3.8-second 0-62 sprint and a 200-mph top speed. In either state of tune, the aftermarket modifier will also gladly fit its aero kit, rolling stock, air-suspension control unit, and fully refit the interior to the buyer's specifications. The example you see here is making its world premier this week at the Dubai Motor Show. Brabus is also unveiling the Rocket 900 Desert Gold edition based on the Mercedes-AMG S65 sedan at the same show. They're being showcased alongside a number of regional debuts as well as a couple from its non-Benz brand, Startech. World premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015 BRABUS 700 Coupe 515 kW / 700 HP, 960 Nm, 300 km/h top speed, carbon and 23-inch forged wheels for the brand-new Mercedes GLE 63 S Coupe Brand-new on the market and already exclusively and professionally refined: BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents the BRABUS 700 Coupe based on the new Mercedes GLE 63 S in a world premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015. This high-performance SUV capable of reaching a top speed of 300 km/h (186 mph) includes a 5.5-liter twin-turbo engine uprated to 515 kW / 700 HP (690 bhp) and 960 Nm (708 lb-ft), sporty carbon aerodynamic-enhancement components and 23-inch high-tech forged king-sized wheels. The BRABUS fine leather interior with quilted azure-blue seats and door panel elements creates an especially luxurious atmosphere.