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Mercedes C-Class Coupe to debut in Frankfurt

Mercedes-Benz is set to launch its new C-Class Coupe at the Frankfurt Motor Show this fall, according to Autocar. In addition to the standard C Coupe, the German automaker will also reportedly show a Mercedes-AMG C63 version, which AMG boss Tobias Moers says will be a "breakthrough" for the brand. Speaking to Autocar, Mercedes design chief Gorden Wagener promises the new C-Class Coupe will be "even better to drive than it looks," and says that the two-door will be sleeker and even more beautiful than the recently launched S-Class Coupe. Talk about a tall order. Specific design tweaks for the C Coupe will include revised front- and rear-end styling, while keeping the C's long hood and short rear deck to emphasize its rear-wheel-drive architecture. What's more, this revised design will need to be flexible, as Mercedes is planning a convertible version of its C-Class. Expect the interior design to carry over largely unchanged. The same goes for powertrains, including the excellent, twin-turbocharged, 4.0-liter V8 that will slot into the range-topping Mercedes-AMG C63 Coupe. We'll know more when the sleeker, two-door C-Class is unveiled in September.

Mercedes-AMG GT3 photos hit the web

Yesterday, the first shot of the next-generation Audi R8 hit the web hours before its official debut. Today, it appears the same thing is happening with photos of the Mercedes-AMG GT3, thanks to French website Le Point. Surprisingly for a vehicle designed as a single-minded track machine, Mercedes is injecting some serious style into the GT3. The rounded, vertical slats in the grille evoke the look of the original 300SL racer. In profile, the styling of the roadgoing AMG GT is retained but with the addition of a circuit-hugging body kit and huge wing at the rear to keep in planted. The interior is similarly purposeful. Along with these leaked photos, Le Point claims that the GT3 ditches the standard GT's twin-turbo 4.0-liter V8 in favor of a naturally aspirated 6.3-liter V8 sourced from the SLS AMG GT3. The aluminum platform underneath is also taken from the regular GT, but practically every exterior panel is reportedly replaced with carbon fiber to cut weight. The racer also keeps the double-wishbone suspension at all four wheels. While these specs are still unconfirmed, Mercedes definitely has a beautiful track machine on the way with the GT3. We look forward to seeing it in person in Geneva.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.