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Brabus takes Mercedes-Maybach even further

Hard as it may be to imagine for most, even the flagship Mercedes-Maybach S600 won't be enough for some. And those individuals can now turn to Brabus to customize their limousines even further. The latest tuning package includes an array of enhancements, starting with the engine. That's where Brabus has installed all the upgrades from the Brabus Rocket 900, boring the 6.0-liter twin-turbo V12 out to 6.3 liters, and producing a massive 887 horsepower and 1,106 pound-feet of torque. That'll propel the limo up to an Autobahn-crunching top speed quoted at 217 miles per hour, reaching 62 in just 3.7 seconds. Buyers going for the less potent Maybach S500 offered in certain markets can also opt for the Brabus B50-540 performance kit, which offers 83 extra hp and a further 88 lb-ft of torque. Brabus has also fitted a choice of 21-inch wheels, retuned suspension dropped by an inch, a full aero kit, and new radiator grille. And as sumptuous as it is already, the tuner is also offering upgrades to the interior with special leather and Alcantara upholstery, wood and carbon-fiber trim, and its full iBusiness suite. All of which promises to make the flagship Mercedes even more expensive, of course, but if there was ever an example of "if you have to ask, you can't afford it," surely the Maybach is it. BRABUS refines the new Mercedes-Maybach 662 kW / 900 HP, 1,500 Nm, top speed 350 km/h plus, high-tech forged wheels, sporty-elegant design and even more luxurious BRABUS fine leather interiors The new Mercedes-Maybach represents the absolute pinnacle of state-of-the-art automotive engineering. Nonetheless, even this luxury sedan offers room for individual refinement, which BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, internet www.brabus.com) realizes with a select team of the best engineers, designers, technicians and master craftsmen. The BRABUS ROCKET 900 6.3 V12 twin-turbo increased-displacement engine provides the Mercedes-Maybach S 600 with an enormous rated power output of 662 kW / 900 HP (887 bhp) and a peak torque of 1,500 Nm (1,106 lb-ft). Top speed is in excess of 350 km/h (217 mph). To match the extreme performance of the luxury liner, the appearance of the four-seat car receives some sporty-elegant emphasis with BRABUS aerodynamic-enhancement components and BRABUS Monoblock "PLATINUM EDITION" 21-inch forged wheels. Another BRABUS domain is exclusive interior design.

Daimler CEO says nobody is making money on EVs right now

What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher. "Nobody today is making a battery-powered vehicle that's economically viable." – Daimler CEO Dieter Zetsche That's according to Daimler CEO Dieter Zetsche, who spoke to reporters in Spain recently and said that, "You can reasonably say that nobody today is making a battery-powered vehicle that's economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they're investing now." There are ways to make money in EVs, of course. Just ask Daimler, which recently sold its stake in Tesla for a cool $780 million. Zetsche has some EV-critical company in executives like Fiat Chrysler CEO Sergio Marchionne, who has said his company loses over $10,000 on each Fiat 500E it sells. Other automakers – e.g., Tesla, Nissan – are much more positive about their financial bet on EVs, but no one is opening all their books to the public to prove this. Tesla, which worked with Mercedes on the B-Class ED, will have an earnings call with investors later today, so perhaps we'll learn something new in a few hours. The B-Class ED lease deal is for 36 months, based on an MSRP of 39,151 euros ($48,895) in Europe, including the 19 percent VAT. You can read more in the press release below. Commercial release of Mercedes-Benz B-Class Electric Drive: Local emission-free driving from ˆ399/month Stuttgart, Nov 03, 2014 With its high-torque electric motor, the B-Class Electric Drive delivers lively and superior driving pleasure – with zero local emissions. The B-Class Electric Drive is now available to order, with deliveries set to start before the end of 2014. Prices start at ˆ39,151[1]. The B-Class Electric Drive can be leased through the Mercedes-Benz Bank from ˆ399 a month[2]. Further information on the full range of tailor-made leasing and financing offers as well as specific pricing examples are available at http://www.mercedes-benz-bank.de. Quiet and local emission-free driving is ensured by a 132 kW electric motor, which, as is typical of an electric drive, delivers its maximum torque of 340 Nm right from the start. The result is noticeably powerful acceleration from rest.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.