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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Geely chairman is now the single biggest investor in Daimler

Li Shufu, the chairman and main owner of Chinese carmaker Geely, has built a stake of 9.69 percent in Daimler AG, the German carmaker said in a regulatory filing on Friday. The stake, worth nearly $9 billion at the current valuation for Daimler shares, makes Li the biggest single shareholder in the maker of Mercedes-Benz cars, trucks and vans headquartered in the German city of Stuttgart. A Daimler spokesman called the stake purchase a private investment by Li. "We are delighted, with Li Shufu, to have won over another long-term investor who is convinced of Daimler's innovative prowess, strategy and future potential," the spokesman said in response to a request for comment. "Daimler knows and respects Li Shufu as a Chinese entrepreneur of particular competence and forward thinking." Li's stake purchase makes him the top shareholder in Daimler ahead of the Kuwait Investment Authority, which owned 6.8 percent as of Sept. 30, according to Thomson Reuters data. Earlier this month, the German newspaper Bild am Sonntag reported that the Chinese industry giant was seeking to become Daimler's biggest shareholder, likely exceeding the 6.8-percent stake of the Kuwait Investment Authority. The paper said Daimler had reportedly turned down Geely's $4.5 billion offer for a 5-percent stake via a discounted share placement, saying that Geely could buy shares in the open market. Institutional investors currently own 70.7 percent of Daimler, and the company already has strong ties to Chinese automakers BAIC and BYD. Bild am Sonntag said the move was intended as a strategic alliance against Apple, Google and Amazon on autonomous and connected cars. And Reuters reported that Daimler wants to have bespoke "robo taxis" on the road quicker than Google's Waymo, and views Geely as a strong partner for that. Geely conversely is interested in Daimler's electric car battery technology, and sources quoted by the German paper say there are plans to establish joint electric car manufacturing in Wuhan, China, to meet China's smog-reducing quotas. Geely is developing the Lynk & Co. brand of electric and hybrid cars. Geely owns Volvo, which has enjoyed a renaissance under the arrangement, as well as the maker of London's black cabs. In December, it bought a stake in AB Volvo, the maker of Volvo trucks.

Lewis Hamilton wins Spanish Grand Prix, takes 17-point lead over Vettel

BARCELONA, SPAIN – Lewis Hamilton won the Spanish Grand Prix in a commanding Mercedes one-two on Sunday to stretch his Formula One lead over Ferrari's Sebastian Vettel, who finished fourth, to 17 points. The victory, in a race that stayed dry despite the threat of rain, was the Briton's second of the season, 64th of his career and third at the Circuit de Catalunya. It also set a record, one that Hamilton had previously shared with seven times champion Michael Schumacher, of 41 wins from pole position. "This is more like it, let's keep this up," Hamilton told his celebrating team over the radio as he swept past the checkered flag. "Today the car and myself, I felt that synergy which I hadn't been feeling for the whole year," he added in a pre-podium interview after parking up in pit lane. "It's a good feeling." Hamilton's win followed on from the lucky victory that fell into his lap in Azerbaijan two weekends ago, but Sunday had nothing to do with chance and all to do with the champions being back to their best. He now has 95 points to Vettel's 78 after five rounds of the 21-race championship. Mercedes regained the lead in the constructors' standings and are now 27 points clear of Ferrari who had 2007 world champion Kimi Raikkonen retire from the race. Finland's Valtteri Bottas was second, a hefty 20.5 seconds behind, with Dutch 20-year-old Max Verstappen completing the podium for Red Bull – his first of an incident-filled season. Australian Daniel Ricciardo was fifth for Red Bull, ahead of Denmark's Kevin Magnussen for Haas and Spaniards Carlos Sainz (Renault) and Fernando Alonso (eighth for McLaren). Sainz's points lifted Renault ahead of McLaren and into fourth place by a single point. Mexican Sergio Perez was ninth for Force India and Monegasque rookie Charles Leclerc took the final point for Sauber. While Hamilton pulled away cleanly at the start, and Vettel passed Bottas into the first corner for second place, there was carnage behind as Romain Grosjean spun his Haas in a cloud of smoke. The Frenchman then collected the Renault of Nico Hulkenberg and Pierre Gasly's Toro Rosso in a major smash, fortunately without injury, that brought out the safety car for the first six laps. Stewards gave him two penalty points and imposed a three-place grid drop for the next race in Monaco.