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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Ferrari, Mercedes selling cars with faulty Takata airbags

According to the US Senate, a small group of automakers are still selling new cars with faulty Takata airbags. Automotive News reports that Ferrari's entire lineup and various Mercedes-Benz vehicles come with faulty airbags and are subject to being recalled by the end of 2018. US Senator Bill Nelson, (D-FL), claims the affected Ferrari models include: the 2016 to 2017 FF, California T, F12 Berlinetta, F12 TdF, 488 GTB, 488 Spider, and GTC4 Lusso. Mercedes-Benz is also in the mix with the 2016 Sprinter and 2016 to 2017 E-Class Coupe and Convertible. Automotive News reports that both Ferrari and Mercedes-Benz will require its dealers to notify buyers of a recall in the vehicles' future. The National Highway traffic Safety Administration claims the vehicles are legal to be sold, as the airbags are safe until exposed to high humidity for a significant period of time. With the majority of Ferrari drivers storing their vehicles in temperature-controlled garages, this shouldn't be troubling news. What is troubling, however, is that seven out of 17 automakers that Senator Nelson contacted admitted to putting defective Takata airbags into its new cars. Volkswagen, Fiat Chrysler Automobiles, and Toyota are a few automakers that still use Takata's faulty airbags. All have agreed to notify buyers of future recalls. Related Video: News Source: Automotive News-sub.req.Image Credit: Copyright 2015 Lorenzo Marcinno / AOL Government/Legal Recalls Ferrari Mercedes-Benz ferrari ff ferrari f12 berlinetta ferrari 488 gtb ferrari california t ferrari f12 tdf ferrari 488 spider ferrari gtc4 lusso