2010 Mercedes-benz M-class Rwd 4dr Ml350, Navigation, Sunroof, Leather. on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

German companies team up with telecom to spur development of talking cars

With connectivity and communications becoming an ever larger part of the automotive world, German automakers Audi, BMW, and Daimler formed the 5G Automotive Association with Intel, Nokia, Ericsson, Qualcomm, and Huawei. The goal is to develop new technologies to take advantage of LTE and 5G advancements, create standards, and overcome regulatory issues. If they succeed, it will be easier for them companies to develop and implement new technologies. For instance, we could see smarter traffic management, and maybe platooning, advance further in the autonomous sector. By acting as a group, they will also be able to address regulatory issues more easily. All of these companies are capable of developing advanced vehicle communication systems on their own. Audi, in fact, has been pursuing vehicle-to-infrastructure (V2I) technology and launched a stoplight timer in models in some cities. Still, the alliance offers the potential to save time and develop new ideas. Related Video: Image Credit: Audi Auto News Audi BMW Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles 5g Connectivity v2v intel vehicle to vehicle communications vehicle to infrastructure technology v2i

2014 Mercedes-Benz E63 AMG S Wagon is one hot hauler [w/video]

Mentioned at the debut of the redesigned Mercedes-Benz E-Class back in January, Mercedes has finally pulled back the curtain on the E63 AMG S, which was on display at the New York Auto Show in wagon guise. The 2014 E63 AMG S ups the ante even more from a "base" E63 AMG, improving the car's performance and styling - not that it needed help with either to begin with.
Our favorite S-model upgrade is the added output tweaked out of the 5.5-liter twin-turbo V8 producing 577 horsepower and 590 pound-feet of torque, which represents a substantial gain of 27 hp and 59 lb-ft of torque over the stock E63. In wagon form, the E63 AMG S can run from 0-60 miles per hour in just 3.6 seconds and hit an electronically limited top speed of 186 mph. All 2014 E63 AMGs come with Mercedes' 4Matic all-wheel-drive system, but the S-Model adds in a limited-slip rear differential for improved performance.
Mercedes has made sure that the extra money being spent on the S-Model is instantly noticeable with slightly different design cues and black along with 10-spoke wheels with red brake calipers peeking through. Plenty of silver-chrome and high-gloss black accents finish off the exterior styling, while the interior adds Alcantara on the steering wheel, accent stitching on the leather and contrasting silver seat belts on models with the black interior. Scroll down for an official video and press release.