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Mercedes-AMG C63 Coupe launches with DTM-styled Edition 1 [w/video]

It's not as flashy or fantastical as the concept cars, big luxury cars, and exotics being shown here at the 2015 Frankfurt Motor Show, but the Mercedes-AMG C63 Coupe still gets us really excited. That's because it's a semi-attainable production car; like, we'll actually get to drive it, and soon. The C63 Coupe builds upon the gorgeous, two-door C-Class that also made its debut at the Frankfurt show. It's powered by the same twin-turbocharged, 4.0-liter V8 as the C63 sedan, producing either 469 or 503 horsepower, depending on the model. If the sedan's driving dynamics are anything to go on, the C63 Coupe ought to be a total riot. For the occasion of its premiere, Mercedes brought the C63 Edition 1 to Frankfurt, wearing a unique paint job that mimics the look of the automaker's recently unveiled DTM racer. The Edition 1 rolls on unique wheels – measuring 19 inches in front and 20 inches out back – and comes with unique aerodynamic enhancements, more gloss and chrome trim, and racing buckets inside. Edition 1 or not, the C63 Coupe is a car we're very happy to welcome to the world. We can't wait to test one.

Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

2014 Mercedes-Benz CLA order guide leaked

The dealer order guide for the 2014 Mercedes-Benz CLA has made its way online courtesy of the crew at CLAForums.com, and not only does it shed light on the ways buyers will be able to configure the entry-level sedan, it talks specific option pricing. Shoppers will be able to select between the CLA250 and CLA250 4Matic, and the option sheet should offer a number of packages to suit buyer tastes, including a sport package with tweaked fascias and unique wheels. Bi-xenon headlamps and 18-inch alloys may also be had as well as a panoramic sunroof and a collision avoidance system. The CLA will be available with a number of active safety systems on board, including lane departure warning, adaptive cruise control, park assist and blind spot assist, to name a few.
The new sedan comes in 10 colors, including a very dashing purple Mecedes-Benz calls Northern Lights Violet, and there are a total of four interior trim finishes. The automaker hasn't released final pricing of all models just as of yet - we do know from Mercedes' Kate Upton Super Bowl ad that the car will start at $29,900 - but you can check out individual option and package pricing in the gallery. You can also find more information over at CLAForums.com.