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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes gets handy with Apple Watch app

Whether you yourself have been caught up in Apple Watch fever or not, automakers have been embracing the new wearable device one after the other. The latest is Mercedes-Benz. The MB Companion App for the Apple Watch initially focuses on seamless navigation. Punch in your destination on your watch or iPhone and it'll port over to the onboard navigation system in your Merc. Park the car, get out and the directions will switch back over to the Apple Watch to guide you from your parking spot to your destination on foot. It's similar to the app Mercedes had designed for Google Glass, only in this application it actually stands a chance of catching on. Designed by Benz's Silicon Valley R&D center, the Apple Watch app is being rolled out this fall in the new C-Class and S-Class equipped with the COMAND Online navigation system. It's earmarked to to spread to other models as well, with further updates to the app planned to allow it to display the vehicle's fuel level, range, odometer and maintenance code. Of course, Mercedes isn't the first automaker to release an app for the Apple Watch. It's not even the first German automaker to do so: BMW previewed its app for the device back in September, and Volkswagen got on board earlier this month. Mercedes-Benz to introduce new App: Guided all the way: Mercedes-Benz is one of the first to introduce Door-to-Door Navigation with Apple Watch May 15, 2015 Stuttgart/Sunnyvale. Mercedes-Benz creates an intelligent integration between Apple Watch and Mercedes-Benz vehicles with its new MB Companion App. The MB Companion App allows Mercedes-Benz costumers to search for directions on the Apple Watch or on iPhone initiating a complete door-to-door experience. A seamless integration unfolds: giving walking directions to the car on the Apple Watch, driving directions on the vehicle navigation system and again walking directions on the Apple Watch from the car to the final destination. The destination that the driver selects on Apple Watch is passed to Mercedes-Benz COMAND Online once the driver starts the vehicle. He then receives safe and non-distracting driving directions to his selected destination from Mercedes-Benz navigation. When the driver parks and leaves his car, Apple Watch gives him walking directions to the final destination making it the perfect guide for "Last Mile Navigation".

Daimler and Geely collaborate to develop 'a highly efficient modular engine'

BERLIN — German car maker Daimler said on Tuesday it will cooperate with China's Geely to build next-generation combustion engines for use in hybrid vehicles. Efforts to share development costs come as the growth potential for combustion engines faces the twin threat of the COVID-19 crisis and stricter fuel-efficiency and emission rules. "The companies plan to develop a highly efficient modular engine," a spokesman for Daimler said, adding that it would be used in hybrid drivetrains and manufactured in Europe and China. Geely declined to comment. The modular engine will be used in cars under different marques at Geely and Daimler, a person familiar with the matter said on condition of anonymity as the companies are still in the early stages of developing the engine. News of the alliance was a surprise to Daimler's works council at its factory in Untertuerkheim, which specializes in electric and gasoline powertrain assembly. "We are speechless. There was not even a discussion about potential alternative manufacturing locations," said Michael Haeberle, the works council chief for Untertuerkheim. "We have the ability to build four-cylinder engines in Untertuerkheim, but there were no talks about it." Daimler said German factories will be retooled gradually to add electric drivetrains production. Most of the next-generation combustion engines will be made in China, business daily Handelsblatt reported. The alliance with Geely, which owns a 9.69% stake in Stuttgart-based Daimler, means that parts of Daimler's existing partnership with Renault could be pared back. A Renault source told Reuters that the Daimler-Geely project does not mean an end of cooperation between Daimler and Renault. Citing Daimler sources, Handelsblatt said the Daimler-Geely pact would save the German carmaker a "triple-digit million sum" — implying an amount above 100 million euros ($119 million) and less than 1 billion euros. Green Mercedes-Benz Volvo Hybrid Daimler Geely