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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers
Mon, 02 Dec 2013If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.
Mercedes-Benz pickup could come to US
Tue, Apr 7 2015Mercedes-Benz USA CEO Steve Cannon says the brand has until the end of the year to decide whether to bring its upcoming midsize pickup truck to the United States. "We said to Stuttgart, 'We are open, and let us assess the market.' If that leads to us saying 'green light,' then we will bring it," Cannon said to Automotive News. Mercedes-Benz Vans is leading the pickup's development, and the company's official announcement said the truck's intended markets are Latin America, South Africa, Australia and Europe. The vehicle is expected to launch by 2020. The company might take advantage of some of Nissan's truck expertise on the project, but that's not decided yet, according to Renault-Nissan CEO Carlos Ghosn. However, if the Mercedes pickup makes it to the US, it wouldn't be the same utility-oriented model as for the rest of the world. Instead, Cannon indicates that the truck would be adapted to fill a more luxurious role in the lineup and wouldn't be limited to dealers that sell vans. "For a Mercedes-Benz household that has a lot of stuff or a lot of kids or they want to tow the boat - we could offer something to customers who are already luxury-predisposed," he said to Automotive News. Keep in mind none of this is set in stone, and Mercedes doesn't have to offer the model here because "officially it was approved without US volume," Cannon said to Automotive News. He thinks the truck would be a niche vehicle and sales might only be around 10,000 units a year. With pickups among the leading segments in transactions over $50,000 in the US, the market could still be the right fit for the traditionally high-end German brand. Related Video:
Mercedes-AMG GT S pit against Porsche 911 Turbo in Evo Deadly Rivals test
Fri, May 1 2015When Mercedes-Benz announced that its all-new AMG GT would start at $129,900 deeply undercutting the $200,000-plus of its predecessor, the SLS AMG, immediate questions focused on how it'd stack up against the latest crop of high performers that occupy the mid-$100,000 range. Evo, over in the UK, didn't have to wait all that long. The latest installment in the outlet's "Deadly Rivals" series compares the AMG GT with the latest Porsche 911 Turbo. On paper, the test is sure to be interesting. The Mercedes uses a 4.0-liter, twin-turbocharged V8 with 503 horsepower and 479 pound-feet of torque, while a seven-speed AMG Speedshift dual-clutch shuffles power to the back axle. The 911 Turbo's formula is more of a known quantity – 520 hp from a twin-turbo, 3.8-liter flat six with the company's own PDK working in unison with all-wheel drive, torque vectoring and rear-axle steering. Of course, we're not going to spoil the results for you. Take a look at the video up top, and let us know what you think of Evo's latest track battle.