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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: Mercedes gets F1 efficiency, EV charging in Vermont, VW e-Golf to use Bosch

Efficiency equals performance, especially in the case of Formula 1 racing. The Mercedes AMC Petronas team points to several key efficiency technologies it uses to get the most out of its cars. And if their utter dominance so far this season is testament to this relationship, perhaps we should pay attention. Mercedes highlights hybrid tech, turbocharging, aerodynamics, lightweight construction, tribology (both in making internal components and lubricants more slippery) and simulation as crucial to getting around the track faster than anyone else. These just happen to be some of the same things that make the cars we drive on public roads more fuel-efficient. Learn more in the press release below. It's a good read. Brammo, maker of sweet electric motorcycles, is teaming up with TEAM Industries to make drivetrains for electric vehicles. TEAM, which specializes in drivetrain technology, will also become an investor in Brammo as part of the partnership. "The electric vehicle market is a growth market," says TEAM CEO and President David Ricke, "and TEAM and Brammo will be providing a wide range of solutions for OEM manufacturers." Read more over at EV World. Vermont celebrated the installation of a new EV charging station as part of a Green Energy Corridor between Boston and Montreal. When finished, drivers will be able to make the whole trip in an EV with access to charging along the way. For $5, customers can charge their vehicle in about 30 minutes at the Red Hen Baking Company in Middlesex. There are currently only about 700 EVs on the road in Vermont. The state has a goal to get 90 percent of its energy from renewable sources by 2050, and getting more EVs on the road is crucial to that mission. Vermont hopes that expanding the charging infrastructure will convince more people to go electric. Read more at Vermont Public Radio's website. For it's new e-Golf, Volkswagen will use Bosch chargers for home installation and ChargePoint stations at its dealerships. Bosch will have various 240-volt options for the home, and will also provide installation. e-Golf customers will also get a free ChargePoint membership, and will have access to the company's network of charging stations worldwide. The 2015 e-Golf goes on sale in the US later this year. Read more in the press release below. Synergies between F1 and Road Car Development: Efficiency equals performance In Formula 1 Racing, performance is everything.

2016 Mercedes-AMG G65 coming to US this fall, priced from $217,900*

The top end of the luxury SUV market keeps edging northwards. Where the prospect of spending six figures on an off-roader once seemed unthinkable, a new class at the top end of the segment has emerged with prices exceeding $200k. And now American buyers will have another choice on their hands with the arrival of the Mercedes-AMG G65. The flagship model of the Gelandewagen range, the G65 is based on Benz's immortal SUV that's been produced in Graz, Austria, since 1979 and (officially) arrived in the US in 2002. But while the G-Class has been offered in a number of specifications even here in America – up to and including the eight-cylinder G63 AMG – the top-of-the-line G65 was kept away from these shores. But now the German automaker has announced it's bringing its ultimate sport-ute to American showrooms. Distinguishing the G65 from 'lesser' G-Wagens is its 6.0-liter twin-turbo V12 – the same essential unit that already powers the S65 coupe and sedan, SL65 roadster and the Pagani Huayra – producing in this application 621 horsepower and 738 pound-feet of torque. That's said to be enough to shuffle the big ute up to 60 in just 5.3 seconds. Of course all that power and prestige comes with a price, and as you might have guessed, it's astronomical: $217,900 plus $925 delivery, to be specific. In that ballpark, it'll be tangling with the new Range Rover SVAutobiography and the upcoming Bentley Bentayga. Not even the top-of-the-line, $157k Porsche Cayenne Turbo S wears that high a price tag. Look for the Mercedes-AMG G65 to reach showrooms in November, and check out the ever-so-slightly facelifted G-Wagen in our gallery above, live from New York. Related Video: Mercedes-Benz Announces Pricing on 2016MY Mercedes-AMG G65 An SUV in a Class of its Own to Start at $217,900* MONTVALE, NJ (April 1, 2015) – Mercedes-Benz USA announced pricing today for the ultra-exclusive 2016 Mercedes-AMG G65. Starting at an MSRP of USD $217,900, this model joins the G550 and G63 AMG in the U.S. lineup in November 2015. It is also the fourth exclusive AMG model priced above $200,000: SL65 ($215,250), S65 sedan ($222,000), and S65 Coupe ($230,900). Powered by a V12 bi-turbo engine, the G65 AMG delivers 621 hp and 738 lb-ft. of torque, with an estimated 0-60 mph acceleration in 5.3 seconds. The G-Class is the only off-road vehicle in its class to combine the electronic traction system 4ETS with a transfer case and three 100% differential locks.