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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes investing $500 million for new Sprinter plant in SC

The commercial van segment is exploding in popularity in the US right now with a vast array of recent products from multiple marques, and there's even more on the way from automakers like Hyundai. Mercedes-Benz is trying to grab a bigger share of the expanding market, too, and is launching its smaller Metris here in the fall. Now comes word that Mercedes will construct a $500-million factory in Charleston, SC, that will build the next-gen Sprinter domestically. According to Mercedes, construction of the new plant will begin in 2016, and when complete, the site will cover around 200 acres, including a body shop, paint shop and assembly line. It will also employ 1,300 people who will be building Sprinters badged as both Mercedes and Freightliner models. Rumors about this new construction go back to late last year. Mercedes currently has to ship some partially disassembled Sprinters into the US from Germany, paying import duties on them, and then the company puts the vans back together at a site in Ladson, SC. The process obviously adds costs to the models, and the domestic factory should mean a more price-competitive vehicle. Plus, a local factory means quicker deliveries to dealers. Despite the laborious import process, the Sprinter is a hit in the US. Mercedes sold 25,745 of them in 2014, which made the country the van's second-largest market behind Germany. They were first launched here in 2001 and since then have gained a nine-percent market share in the segment, according to the company. Mercedes is on a construction boom at the moment. The company is building a new corporate headquarters for the US in Atlanta, GA, due to be complete in 2018. The German brand is also investing $2.4 billion to expand its Tuscaloosa, AL, factory to build models like the forthcoming GLE-Class. MERCEDES-BENZ VANS TO INVEST AROUND $500 MILLION IN NEW VAN PLANT IN SOUTH CAROLINA, U.S. 09/03/15 from Mercedes-Benz New plant to be built in Charleston, South Carolina, beginning in 2016 Next generation Sprinter also to be manufactured in the U.S. Expansion of the global production network as part of the "Mercedes-Benz Vans goes global" growth strategy Creation of more than 1,300 new jobs planned Volker Mornhinweg: "We are investing around half a billion dollars to create a top-notch Mercedes-Benz van plant here in South Carolina.

Daimler chairman agrees with German Greens on reducing emissions

Daimler Chairman Dieter Zetsche spoke at a Green Party congress in Germany earlier this week and said he agreed with the party's urge to dramatically cut transportation-based greenhouse-gas emissions by expanding plug-in vehicle sales, Reuters says. Zetsche stopped short of backing the Greens' suggestion to ban gas- and diesel-powered vehicles by 2030, though. The man must keep his job, after all. Zetsche did say that reducing greenhouse-gas emissions from the transportation sector was "necessary," and his company has made plans to do just that. Daimler representatives said at the Paris Motor Show earlier this year that Smart and Mercedes-Benz both planned to debut more than 10 electric vehicles within the next decade, and that plug-ins may account for as much as 25 percent of Mercedes-Benz's sales by then. Moreover, Dr. Thomas Weber, Head of Group Research and Mercedes-Benz Cars Development, said in June that Mercedes could be selling as many as 100,000 EVs a year by the end of the decade. Last month, Mercedes-Benz announced that its EQ electric-SUV concept would go on sale by 2020, and that the Bremen factory that's producing the model will broaden its plug-in vehicle production further. Zetsche's cautious support notwithstanding, the German government appears to be doing its own part to reduce emissions from the country's light-duty vehicles. Earlier this year, Germany enacted a plan that provides as much as 4,000 euros ($4,270) in perks for people who buy new electric vehicles, with German automakers agreeing to foot about half of the estimated $1.4 billion bill. German lawmakers had also floated the idea of a 10-year moratorium on electric-vehicle taxes for cars purchased before 2020. Related Video: News Source: Reuters via Automotive News Europe-sub.req.Image Credit: Ralph Orlowski / Reuters Government/Legal Green Mercedes-Benz smart Electric