2012 Mercedes-benz G-class G550 on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes partners with Lufthansa to design executive jet cabins [w/poll]

Luxury automakers like to crow about their flagship models boasting first-class cabins, but the truly elite class of travelers know there's a class above that. We're talking about private jets, and now Mercedes is applying its skills to those as well. The German automaker isn't building its own jet aircraft. Its design department has, however, collaborated with Lufthansa to create a cabin space for executive jets that looks even more upscale. The concept integrates the walls, ceiling, and floor of the cabin into one fluid, continuous surface, with the furniture similarly integrated into the design with chairs, sofas, beds, and tables. It's even got a fish tank on board and auto-dimming touchscreen glass panels in front of the windows that can control the infotainment system. The design is being showcased by Mercedes-Benz Style and Lufthansa Technik at the European Business Aviation Convention and Exhibit (EBACE) in Geneva. It's the same show where Brabus displayed its jet cabin design, rival BMW Designworks did the same, and where the Mercedes' Eurocopter cabin design debuted four years ago. There, Mercedes hopes to attract orders from private customers. If the finished product ends up half as stunning as these design renderings look, we don't doubt they'll find a few takers. Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft: State-of-the-art luxury high above the clouds Stuttgart/Geneva, May 19, 2015 In time for EBACE 2015, which will take place from 19 to 21 May 2015 in Geneva, Mercedes-Benz Style and Lufthansa Technik have announced their cooperation on the design and completion of VIP aircraft cabins. The two companies will jointly develop an entirely innovative, luxurious and integrated cabin concept for short- and medium-haul aircraft. Dynamic architecture instead of traditional interior cabin design: Under the joint approach adopted by the two companies, the traditional separation of ceiling, wall and floor will be entirely replaced by a dynamic, spiral layout. This gives rise to new, independent spatial zones without the typical arrangement of seat and wall elements. The new sense of space is additionally reinforced by Mercedes's typically strong emphasis on contrast in terms of material, colour and lighting. The overall design is characterised by the aesthetic appeal of state-of-the-art luxury embodied in the Mercedes-Benz brand.