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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes C-Class owners reporting bleeding seats [UPDATE]

UPDATE: Daimler AG became aware that, in a small number of individual cases, it is possible for temporary spots and/or shiny patches to form on the man-made leather surfaces of the 2015 C-Class in sub-freezing temperatures. No accidents or injuries have been reported, and we have no reason to believe that there are any hazards to customers. Replacement parts are expected to start shipping to dealers by next week. Owners of the 2015 Mercedes-Benz C-Class are learning the hard way that you don't necessarily want to buy a new vehicle in its first model year. Besides reports of poorly fitting taillights and faulty infotainment touchpads, a number of reports are popping up on the forums of MBWorld.org claiming that the compact luxury sedan's seats are, for lack of a better term, bleeding. Owners of US-built, 2015 C-Classes fitted with MB Tex vinyl interiors are reporting a white, oily, shiny residue discoloring their seats that shows up, often after cold cars are quickly heated. It's important to note that this residue is not necessarily staining the seats permanently – warm, soapy water is often all that's needed to restore the original finish. In other cases, the residue disappears of its own accord, only to reappear in an entirely different pattern. That doesn't make things any more acceptable to owners, many of whom have reached out to Mercedes with complaints. It's not clear how many vehicles are affected, but there are a sizable number of forum threads on the issue on MBWorld alone, and the problem is prevalent enough that Mercedes has issued a technical service bulletin to its dealers. According to the forum postings, the TSB instructs service technicians to replace the headrest and seat cover (except for the front, passenger-side seat bottom because of "factory calibration issues") in affected customer vehicles. New C-Class models in dealer inventories, meanwhile, are to get the soapy water treatment if they're showing signs of the residue. Neither one of those moves seems to represent a long-term fix, though. Black MB Tex seats – both the standard and sport variety – seem to be particularly susceptible to the residue, although we stumbled across at least one image of what looks like Silk Beige MB Tex with speckles of residue.

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.