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Production Mercedes GLC Coupe coming in 2016

If the Mercedes-Benz GLC Coupe Concept from this year's Shanghai Motor Show caught your eye, we've got good news. The company confirmed that this model will enter production, and we should see the road-going model early next year, probably at the New York Auto Show. Dr. Gunnar Guthenke, Mercedes' G-Class boss, confirmed this during an event following this week's Frankfurt Motor Show. He's particularly proud of how Mercedes has expanded its crossover and SUV lines, and the addition of the BMW X4-fighting GLC Coupe only proves further commitment to this growth. The numbers don't lie – Mercedes' crossover and SUV sales are up 25 percent this year, compared to 2014 numbers. Even Mercedes' halo of SUVs, the G-Class, is experiencing increased sales. The company set a record for G-Class sales in 2014, and is on track to do it again this year; sales are up roughly 20 percent. For 2016, the G-Wagen gets a number of enhancements, including a 4.0-liter, twin-turbo V8 as the new base engine. Other markets get a new diesel engine for 2016, and more updates are on the way. "Our legend has a bright future," Guthenke said. We'll have a full review of the updated G550 next week, so stay tuned.

Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.