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Recharge Wrap-up: Innova EV Car Share, Mercedes to use CO2 A/C

Innova UEV will launch its carsharing program at the Association for the Advancement of Sustainability in Higher Education 2015 Conference & Expo. Called Innova EV Car Share, the program is designed for college campuses, and uses the Innova Dash neighborhood electric vehicle and solar charging stations. "The Innova UEV team is excited to introduce this innovative sustainability program to universities across the country as a way to reduce CO2 output as well as decrease congestion," says Innova UEV Founder and CEO Roman Kuropas. "Visionary schools that make this level of commitment to the environment are sure to add to their sustainability prestige as leaders in higher education." Read more in the press release from Innova UEV. Microsoft and ABB are launching a new EV fast-charging services platform. ABB chargers will connect to the Microsoft Azure cloud, allowing for smarter charging as infrastructure expands. "Platform performance and stability are critical differentiators for the successful operation of a modern, data-dependent EV charging station," says ABB's Pekka Tiitinen. "By partnering with Microsoft, ABB will be able to offer best-in-class operations as well as innovative advanced services - what we call the Internet of Things, Services and People." Perhaps we'll hear more specific details following the platform's launch at eCarTec in Germany. Read more from Microsoft. Honda is testing solar-powered EV charging in the Marshall Islands. The AC charging stations, called the Honda Power Chargers, will help power a fleet of Fit EVs on the remote islands as part of a pilot test. The Marshall Islands must import most of their energy supplies, so solar-powered mobility would help provide some self-sufficiency and cost savings. Honda, the Marshall Islands government, and the Japanese Ministry of Economy, Trade and Industry will use the experiment to determine if it would be worthwhile to expand the solar-powered charging infrastructure. Read more at Green Car Reports. Mercedes-Benz will use CO2 air conditioning to help meet the EU's 2017 environmental requirements. The European offerings of the S-Class and E-Class will be the first to use a CO2-based air conditioning system. The use of CO2 requires a redesign of much of the system, as it requires a much higher pressure than other refrigerants. The automaker will use the HFO-1234yf refrigerant in its other vehicles.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Hamilton wins in Singapore as Vettel crashes out from pole

SINGAPORE (Reuters) - Lewis Hamilton took a huge stride toward his fourth Formula One title on Sunday by winning an incident-packed Singapore Grand Prix after Ferrari title rival Sebastian Vettel crashed out at the start. The Mercedes driver now has a 28-point cushion over the German with six of the 20 races remaining. Red Bull's Daniel Ricciardo, who also emerged from the opening lap carnage unscathed, was second for the third year in a row with Finland's Valtteri Bottas completing the podium for Mercedes. "God blessed me today for sure," said Hamilton, who set a lap record on his way to a third win in a row, as he spoke from the podium on a night where everything fell into his lap. "I came here today really thinking it was about damage limitation, and we've come out ahead. So I'm very grateful," he said later. "To come to a track that was potentially our weakest circuit, and come away with a win like this and those points, it's really such a fortunate scenario... so I definitely have a skip in my step." The Briton cashed in after Vettel, Ferrari team mate Kimi Raikkonen and Red Bull's front row contender Max Verstappen smashed into each other as they raced off the wet starting grid and into the first corner. Raikkonen had made a storming start from fourth, Vettel a less impressive one from pole position while Verstappen went for the middle ground and was caught in a Ferrari sandwich as they converged. The stewards summoned all three and decided no driver was predominantly to blame. BITTER BLOW The first race to be hit by rain in the decade that Singapore has hosted Formula One had started in treacherous conditions, puddles gleaming in the floodlights, after a formation lap behind the safety car. With Hamilton starting fifth, everything looked set for Vettel to retake the overall lead that he had surrendered only two weeks earlier at Monza in Italy. And then it all went wrong, the collision with Raikkonen punching a hole in the side of Vettel's car before he spun into the wall at turn three. "It's bitter but it's done," said the German, a four times Singapore GP winner, whose retirement ended a run of 18 successive points finishes and left him with a mountain to climb. "Championship-wise it's a big step forward," recognized Mercedes team boss Toto Wolff. "The quickest car and the quickest driver were out within a minute into the race and that can happen all the time.