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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Russian Grand Prix was full of crashes and DNFs

Mercedes-AMG Petronas non-executive chairman Niki Lauda said of Lewis Hamilton's race-day domination this year, "The guy is driving like a god." Qualifying is another story, though – teammate Nico Rosberg taking pole proved that sometimes deities have to settle for second on the grid. Williams driver Valtteri Bottas surprised himself and his team with third place, half a second behind Hamilton but 0.05 sec ahead of the first Ferrari driven by Sebastian Vettel, while a mistake on Kimi Raikkonen's final flying lap left him in fifth, 0.4 sec behind Vettel. The Sahara Force India team had a good showing, with Nico Hulkenberg qualifying sixth just ahead of teammate Sergio Perez in seventh. It's the first time they've had both drivers in the top ten on the grid since the 2014 British Grand Prix. Romain Grosjean is leaving the stormy waters of Lotus at the end of the year for the unknown waters of Haas F1, but he made the shoestring operation look really good before Renault takes over by taking eighth place on the grid. Max Verstappen qualified well again with ninth in the Toro Rosso, ahead of the first Infiniti Red Bull Racing of Daniel Ricciardo in tenth. Red Bull driver Daniil Kvyat lined up eleventh for his home grand prix, certainly a disappointment after locking up fifth place on the grid last year in a Toro Rosso. When Pirelli brought soft and supersoft compounds to Sochi, the company said it hoped this year's race would be better than last year's. We're sure this first-lap mishap isn't what they meant. Rosberg and Hamilton dragged it down to Turn 1, with Rosberg getting the inside line. Hamilton had to go wide at Turn 2 as Rosberg fought to hold position, but they left a mess in their wake: Hulkenberg spun going into Turn 2 and stopped in the middle of the track, and Marcus Ericsson in the Sauber – who'd started 16th – collided with him. Both cars were out of the race immediately, and the Safety Car came in. The Safety Car returned to the pits on Lap 3 Rosberg led the field, but just two laps later the German complained of a sticking throttle pedal. Two laps later he had to retire, unable to drive the car properly. That put Hamilton at the front, and we've seen that race a bunch of times before. He built a double-digit lead and never lost it.

Recharge Wrap-up: Batty battery covers, Mercedes at Silvretta, new Hyundai Sonata Hybrid available in 2015

Apparently, Chevrolet Volt battery covers make suitable homes for bats. As part of an Eagle Scout project, Matthew Netherland created 30 bat houses out of scrapped Volt battery covers donated by Chevy. 22 of the bat houses will be set up near hydroelectric dams in Michigan. Each bat house will accommodate 100 bats, and divert the scrapped materials from the landfill. The battery covers also make great nesting boxes for wood ducks, which General Motors has previously set up at its Milford, Michigan Proving Ground. Last weekend was the Silvretta E-Auto Rally, which saw emissions-free vehicles cross the Montafon Mountains in Austria, including cars from Mercedes-Benz. These cars included the B-Class Electric Drive, B-Class F-Cell, SLS AMG Electric Drive and even the Smart Fortwo Electric Drive. Also on hand for the Silvretta Classic Rally was a V8-powered C111, a 1978 Mercedes-Benz 450 SLC and 300 SL Roadster. Read more in the press release, below. BMW has finalized pricing for the i8 in the US at $135,700 (plus $925 in destination charges). In addition to the base price tag, which we've known for a while, BMW Blog has the complete pricing guide with options and packages. Most of the i8 orders were the Pure Impulse World package, which includes various aesthetic upgrades. It also provides membership to the BMW i Pure Impulse Program, which allows you to "to enjoy innovative ideas and trends in a variety of areas, including home styling, culture, gourmet gastronomy, design and many more." Head over to BMW Blog for more information. The new generation of the Hyundai Sonata Hybrid will arrive later than the rest of the model lineup, confirms Car and Driver. While the gas-powered Sonatas get updated now for the 2015 model year, the Hybrid remains unchanged until late this year or early 2015, when it will arrive as a 2016 model. Hyundai is offering a 2015 Sonata Eco edition, but with 28 miles per gallon in the city and 38 mpg highway (32 combined), it's not quite as appealing as the current Sonata Hybrid's 36/40/38 figures. Read more here. In June, average US fuel economy was 25.5 miles per gallon, making it the fifth straight month above 25 mpg, according to University of Michigan. The average window sticker ratings from vehicles sold in June dropped slightly from 25.6 mpg in May. The year started at 24.9 mpg in January, and hasn't dropped below 25 mpg since.