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Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).

Mercedes-Maybach Pullman stretches its way to Geneva

Mercedes-Benz is known the world over for producing luxury automobiles, but even among Benzes there's a hierarchy. The S-Class sits at the top of the Mercedes range, the Maybach at the top of the S-Class, and what you see here sits at the top of the Maybach line. It's the new Pullman limousine, and it arrives on the 50th anniversary of the original. Stretching a massive 21.3 feet, the new Mercedes-Maybach Pullman is even longer than the previous Maybach 62 by a full foot, and a good 3.5 feet longer than the standard-wheelbase Mercedes-Maybach S-Class, or two feet longer than the G63 AMG 6x6. In other terms, it's over a foot longer than the Rolls-Royce Phantom EWB, and the better part of a yard longer than even the Cadillac Escalade ESV. Heck, you could just about fit Benz's other flagship, the Mercedes-AMG GT, inside the new Pullman's 14.5-foot wheelbase. As if that's not enough, it also stands 3.9 inches higher than a standard S-Class to the benefit of its imposing presence and interior space. Should you be so fortunate as to be graced with an invitation to step inside, you'd find an interior entirely clad in leather with four seats: two recliners and two fold-down seats facing backwards. Those principal rear seats can recline between 19 and 43.5 degrees and offer an extensive array of individual adjustments to cater just-so to the occupants' individual preferences. Ingress and egress are enabled by larger rear doors that open in front of – instead of next to – those rear seats to enhance the privacy of the traveling dignitaries, who will be able to monitor the state of affairs through the analog thermometer, speedometer and clock mounted in the roof liner. They'll also enjoy privacy thanks to the electrically operated glass partition wall with an 18.5-inch monitor mounted in front of it and a choice of Burmester sound systems. Long the favorite of heads of state and captains of industry, the new Pullman will be unveiled at the Geneva Motor Show now just weeks away. We don't doubt that Mercedes will offer its customers a choice of engine options (as long as they're capable of motivating the new Pullman's assuredly substantial heft), but most suitable to the task will of course be the 6.0-liter twin-turbo V12 with its 523 horsepower and 612 pound-feet of torque.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.