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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Daimler, Qualcomm working on wireless EVs

Despite not being available on any mass-produced electric vehicle, wireless charging is not new. In fact, Qualcomm is an old name in the business and has announced partnerships with major automakers before. In 2011, for example, Qualcomm and Renault said they would work together on wireless electric vehicle charging technology. Just something to keep in mind when you read about this past weekend's announcement that Qualcomm and Daimler are going to work together on wireless charging. To be fair, the announcement goes beyond just integrating wireless charging technology into new EVs. Qualcomm has a lot of future tech work going on that connect your car to other systems, like the 3G/4G cell network. These are the sorts of things that the two companies are going to work on first, but Halo Wireless Electric Vehicle Charging (WEVC) is on the To Do list. Qualcomm has said its Halo wireless charging parking spot technology, originally developed at the University of Auckland, could also be used in roadways at some point, so keep an eye out for Daimler test vehicles repeatedly driving over the same patch of asphalt. Daimler and Qualcomm Announce Strategic Collaboration on Connected Car Technologies MONACO – May 23, 2015 – Today, Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Daimler AG announced a strategic collaboration focused on pioneering innovation in the connected car. In the first phase of the collaboration, the companies will focus on transforming future vehicles with mobile technologies that enhance in-car experiences and vehicle performance such as 3G/4G connectivity, wireless charging technology for in-vehicle use and implementation of the Qualcomm Halo™ Wireless Electric Vehicle Charging (WEVC) technology. In addition, the companies are jointly assessing the application of Qualcomm Technology's newly developed Automotive Solutions. Qualcomm Technologies is collaborating with Daimler on its Wireless Power Transfer 2.0 high performance program for electric vehicles. The Qualcomm Halo™ WEVC technology provides high performance and high power in a small vehicle package that could allow Daimler customers to charge their electric vehicles (EV) and plug-in hybrid EVs without ever having to plug them in. In addition, Qualcomm® WiPower™ technology enables consumer electronics to charge wirelessly in-vehicle.

Mercedes G63 AMG 6x6 is sold out

Sometimes automakers go absolutely bonkers and bequeath a product on the world that makes no logical sense – except to make people grin from ear to ear. The Mercedes-Benz G63 AMG 6X6 is just such a vehicle with six wheels, three axles, five differentials and a 5.5-liter twin-turbocharged V8 making 536 horsepower and 561 pound-feet of torque. The result is a truck that looks more appropriate to handle the dystopian future rather than any paved road on Earth, especially the $1.35 million armored version. Unfortunately, if you have a hankering to own a brand-new example, it's too late because Mercedes is ending production of the behemoth. Since introducing the 6X6 in 2013, Mercedes actually sold more than it originally anticipated by moving more than 100 of them, according to GT Spirit, but the German automaker has ended production to keep the model special. Still, those production numbers aren't too shabby considering the truck's ultra-niche nature and base price of 379,000 euros ($430,000 at current exchange rates). While wealthy clients who desire luxury with their off-roading can no longer order the 6X6, Mercedes isn't entirely abandoning these customers yet. The company is already previewing the G500 4x42 that takes the six-wheeler's pumped up suspension and wheels but reinterprets the look on the more conventional, two-axle body style. Buyers might have to accept a naturally aspirated 5.5-liter V8, though. A debut for the new model is expected for the upcoming Geneva Motor Show in early March. Related Video: