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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Weekly Recap for 8.12.16 | Autoblog Minute

A recap of the week in automotive news, including a look at a two-door Maybach coupe, FCA's Ram heavy-duty truck recall, and spy shots of POTUS' new car. Maybach Mercedes-Benz Autoblog Minute Videos Original Video autos limo maybach coupe

Mercedes-AMG teases 2016 C63 Coupe [w/video]

Mercedes-AMG says it has "something fast" on the way. We now know it's the C63 Coupe, which will be unveiled to the world at the Frankfurt Motor Show this September. The carmaker teased its hot new two-door on Facebook, with a series of elusive photos showing a camouflaged C63 at the track. Something fast, indeed. We just drove the 2015 Mercedes-AMG C63 S sedan and found it to be absolutely wonderful. It's no slouch, either – the four-door will run 0-60 in under four seconds. We expect the same from the upcoming coupe, thanks to the incredibly powerful, 4.0-liter, twin-turbo V8 under the hood. The C63 sedan produces 503 horsepower and 516 pound-feet of torque in S guise. The coupe should do the same. The AMG C63 will debut with the rest of the C-Class Coupe range at the Frankfurt show, or possibly even a bit earlier. We can't wait. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.