2009 Mercedes-benz 5.5l on 2040-cars

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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Mercedes spotted testing new S-Class cabrio in the snow

A fullsize luxury convertible is a rare species. There's the Bentley Continental GTC, maybe the Aston Martin DB9 or Vanquish Volante and the Maserati GranTurismo Convertible if you won't need those rear seats too often, but that's about it. The segment seems to be expanding, though, with the imminent arrival of the drop-head version of the Rolls-Royce Wraith and the new challenger you see here. Spied undergoing winter testing in Sweden, this prototype for the upcoming Mercedes-Benz S-Class Cabriolet is wearing barely any camouflage or body cladding whatsoever. In all likelihood that's largely because it's essentially the S-Class Coupe we already know, but with a folding fabric roof: Mercedes typically keeps the origami tin-tops to two-seaters like the SL and SLK. When the new S-Class cabrio is ready to launch – probably sometime between now and the summer – it'll join an expanding array of convertible Benzes that already includes the aforementioned SL and SLK and the E-Class Cabriolet, and will soon adopt the AMG GT roadster as well. Featured Gallery 2017 Mercedes-Benz S-Class Cabriolet: Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Mercedes-Benz Convertible Luxury mercedes s-class cabriolet

Petrolicious profiles mustard 1972 Mercedes-Benz 280 ready to go anywhere

The Mercedes-Benz sedans of the '70s and early '80s are certainly attractive models, but with their hard lines, the four-doors really don't have the graceful curves usually associated with a beautiful car. Instead, it's much more accurate to call these classic Germans handsome. The W114 chassis especially has a powerful stance about it with an upright grille dominating the front and long, flat surfaces elsewhere. Petrolicious takes a look at one man's journey to restore one of these posh vehicles in its latest video. Bernard Bredehorn grew up in the back of his grandparents' W116-chassis Mercedes 280 SE, and when he eventually got a classic of his own, Bredehorn ended up with a 1972 Mercedes 280. However, the sedan was in need of a complete restoration and sat for years in a friend's garage buried under parts. Bredehorn eventually excavated the car and brought it back to life in a very '70s shade of mustard yellow. Petrolicious shows why this classic Mercedes is now happy eat up many trouble-free miles on Germany's roads.