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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-AMG GT and C63 to serve as F1 safety, medical cars

Mercedes has spent nearly 20 years providing the safety and medical cars for Formula 1, so it was hardly a shock when the company announced that the new Mercedes-AMG GT and C63 AMG S Estate would serve as ushers in the F1 circus. The two turbocharged monsters replace the old SLS AMG safety car and C63 AMG wagon medical car, which have served in one trim or another since 2010 and 2008, respectively. The biggest change for either car is, of course, the lightbar. It's been mounted atop a carbon-fiber hoop on the AMG GT that Mercedes says optimizes airflow to that big rear wing. Meanwhile, the location of the lights was confirmed via wind tunnel testing. In the cockpit, two iPads allow the AMG GT's passenger, fuel analyst Peter Tibbetts, to monitor the race's world feed while also keeping an eye on race data. The tablets stay connected via an in-car, wireless internet connection. Changes for the C63 S wagon are less extensive. It gets a lightbar and the usual signaling systems in the headlights and taillights, while the cargo compartment includes both a respirator and a defibrillator, to manage more serious medical emergencies. As with the AMG GT, the C63 is finished in F1's traditional silver safety/medical car livery. Beyond these changes, both vehicles are just as potent as those that can be purchased at dealers. Both cars feature a 4.0-liter, 510-horsepower, twin-turbocharged V8, while a seven-speed AMG Speedshift transmission dispatches the grunt with lightning-quick shifts. So equipped, the AMG GT will hit 60 in 3.8 seconds and the C63 can get there in 4.1 seconds. Check out the full gallery of both cars, decked out in their F1 liveries, available up top. Related Video: Mercedes-AMG GT S and C 63 S in action for the 2015 Formula 1® season: Maximum safety, maximum performance Affalterbach, Mar 06, 2015 Baptism of fire on the race track: The GT S and the C 63 S – the new high-performance cars from Mercedes-AMG - provide for maximum safety in the 2015 FIA Formula One World Championship™. At the first Grand Prix in Melbourne, Australia (12 to 15 March 2015) the GT S will debut on the race track as the Official Safety Car of the FIA Formula One World Championship™. As the Official Medical Car of the FIA Formula One World Championship™, the C 63 S Estate will be on hand to provide fast emergency medical care. Mercedes-AMG has been active continuously at the pinnacle of motorsport since 1996.

Consumer Reports no longer recommends Honda Civic

Consumer Reports annual Car Reliability Survey is out, and yes, there are some big surprises. First and foremost? The venerable publication no longer recommends the Honda Civic. In fact, aside from the walking-dead CR-Z and limited-release Clarity fuel-cell car, the Civic is the only Honda to miss out on CR's prestigious nod. At the opposite end there's a surprise as well – Toyota and Lexus remain the most reliable brands on the market, but Buick cracked the top three. That's up from seventh last year, and the first time for an American brand to stand on the Consumer Reports podium. Mazda's entire lineup earned Recommended checks as well. Consumer Reports dinged the Civic for its "infuriating" touch-screen radio, lack of driver lumbar adjustability, the limited selection of cars on dealer lots fitted with Honda's popular Sensing system, and the company's decision to offer LaneWatch instead of a full-tilt blind-spot monitoring system. Its score? A lowly 58. The Civic isn't the only surprise drop from CR's Recommended ranks. The Audi A3, Ford F-150, Subaru WRX/STI, and Volkswagen Jetta, GTI, and Passat all lost the Consumer Reports' checkmark. On the flipside, a number of popular vehicles graduated to the Recommended ranks, including the BMW X5, Chevrolet Camaro, Corvette, and Cruze, Hyundai Santa Fe, Porsche Macan, and Tesla Model S. Perhaps the biggest surprise is the hilariously recall-prone Ford Escape getting a Recommended check – considering the popularity of Ford's small crossover, this is likely a coup for the brand, as it puts the Escape on a level playing field with the Recommended Toyota RAV4, Honda CR-V, and Nissan Rogue. While Ford is probably happy to see CR promote the Escape, the list wasn't as kind for every brand. For example, of the entire Fiat Chrysler Automobiles catalog, the ancient Chrysler 300 was the only car to score a check – there wasn't a single Dodge, Fiat, Jeep, Maserati, or Ram on the list. That hurts. FCA isn't alone at the low end, either. GMC, Jaguar Land Rover, Mini, and Mitsubishi don't have a vehicle on CR's list between them, while brands like Mercedes-Benz, Volvo, Nissan, Lincoln, Infiniti, and Cadillac only have a few models each. You can check out Consumer Reports entire reliability roundup, even without a subscription, here.