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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-AMG GT3 photos hit the web

Yesterday, the first shot of the next-generation Audi R8 hit the web hours before its official debut. Today, it appears the same thing is happening with photos of the Mercedes-AMG GT3, thanks to French website Le Point. Surprisingly for a vehicle designed as a single-minded track machine, Mercedes is injecting some serious style into the GT3. The rounded, vertical slats in the grille evoke the look of the original 300SL racer. In profile, the styling of the roadgoing AMG GT is retained but with the addition of a circuit-hugging body kit and huge wing at the rear to keep in planted. The interior is similarly purposeful. Along with these leaked photos, Le Point claims that the GT3 ditches the standard GT's twin-turbo 4.0-liter V8 in favor of a naturally aspirated 6.3-liter V8 sourced from the SLS AMG GT3. The aluminum platform underneath is also taken from the regular GT, but practically every exterior panel is reportedly replaced with carbon fiber to cut weight. The racer also keeps the double-wishbone suspension at all four wheels. While these specs are still unconfirmed, Mercedes definitely has a beautiful track machine on the way with the GT3. We look forward to seeing it in person in Geneva.

2017 Mercedes-AMG C63 Coupe unleashed with 503 hp [w/video]

The Mercedes-AMG C63 Sedan is a truly fantastic car. The recently revealed Mercedes-Benz C-Class Coupe is a seriously pretty two-door. Combine the two, and you get the 2017 Mercedes-AMG C63 Coupe that'll debut at the Frankfurt Motor Show next month. The AMG C63 Coupe takes everything we love about the sedan and puts it into the sleeker coupe body. It's equal parts aggression and elegance, and it's got the performance and luxury substance to back up both of those attributes. Under the hood is the same twin-turbo, 4.0-liter V8 as the C63 sedan, with two different states of tune. Standard C63 models get 469 horsepower and 479 pound-feet of torque, while the C63 S ups those numbers to 503 and 516, respectively. Running to 60 miles per hour takes 3.9 seconds in the standard car or 3.8 seconds with the S, and the coupes are limited to either 155 or 180 miles per hour, depending on specification. Both versions of the C63 use Mercedes' AMG Speedshift seven-speed automatic transmission. Inside, it's all C-Class Coupe, which is to say, it's lovely. Same goes for all of the ride and handling bits – there's no doubt in our mind that the C63 Coupe will be just as much fun as its four-door sibling on both road and track. We'll see the AMG C63 Coupe next month, but American deliveries won't start until the summer of 2016, hence the 2017 model year designation. We're licking our chops in anticipation. The sportiest C-Class ever Mercedes-AMG is setting another milestone in the brand's history: the new 2017 AMG C63 Coupe is the next step on the way to more technical and visual distinctiveness. The far-reaching technical modifications are evident at first sight: strikingly flared front and rear wheel arches, an increased track width and larger wheels give the C63 Coupe a muscular look while also providing a basis for highly agile longitudinal and lateral dynamics. The brand's typical "Driving Performance" is also taken to new heights with the C63 Coupe. The AMG 4.0-liter V8 biturbo engine, with 469 hp in standard trim or 503 hp in the C63 S, is a completely in-house development from Affalterbach. In addition, the sophisticated AMG RIDE CONTROL suspension with electronically controlled shock absorbers, the set-up of the AMG DYNAMIC SELECT transmission modes, the rear-axle limited-slip differential and the dynamic engine mounts have all been developed by AMG. The C-Class is Mercedes-AMG's best-selling model and forms the backbone of the company's success.