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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

2017 Mercedes-Benz C300 Coupe Quick Spin

Now that Mercedes has completed its rollout of four-door C-Class variants, it's time to subtract two doors and get down to the business of sport. The sedan smashed the entry-level luxury paradigm by being good enough to (maybe) keep you from aspiring to an S-Class. The C Coupe, on the other hand, wants to keep you from looking sideways, to certain BMW and Audi competitors. Driving Notes An obvious feature it shares with the sedan is its sense of maturity. The sheetmetal and proportions convey gravitas. The long-hood-into-short-tail that is The Mercedes Way gets another handsome showing here. There's an additional 2.4 inches between the bulkhead and the front axle – although to our eye that trim, curt rear end is overwhelmed by the visual weight of the rest of the car. It looks better on the AMG C63, where flared wheel arches put more emphasis in back. The front and rear of the coupe are altered from the sedan design. The crease under the headlights curves down into the lower intakes forming a continuous design element to the bottom of the curved lower lip. In back, the minimal taillights of the sedan get stretched across the fenders and the wider, straighter trunk of the coupe. The two-door is 1.5 inches lower than the sedan. Although the they share the same width, the coupe looks wider from the rear. Other markets will get a choice of four gasoline and two diesel engines. In the United States, we'll get the rear-wheel-drive C300 next spring with its 241 horsepower and 273 pound-feet of torque, same as in the sedan, with a seven-speed automatic transmission. After that will come a 4Matic version, and in summer comes the AMG C63. Mercedes hasn't broached the subject yet but our market should follow the sedan route, skipping the standard C400 to get the C450 AMG 4Matic with 362 hp and 384 lb-ft. At some point in the undisclosed future, the coupe will be upgraded to the nine-speed automatic. The interior is a delight, but that's what we're used to here – the materials look and feel excellent. The COMAND screen placement is still a hot-button issue, and we think the bezel-to-screen ratio is out of whack. Buyers don't seem to care. This year, the C-Class is just a couple thousand units behind the barn-busting 2013 numbers. In spite of the additional swoopiness versus the previous coupe, the larger size means larger interior dimensions everywhere – trunk space grows by 20 percent.

Hollywood stars drink hydrogen B-Class F-Cell emission water in Death Valley [UPDATE]

A plug-in electric vehicle can be used to power a house during a winter storm, but if you're more worried about the heat of, say, Death Valley, then maybe you'll want a Mercedes-Benz B-Class F-Cell along. That's the message of a new video from Daimler and starring Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) that promotes the company's hydrogen-powered car. The gist? You can drink the tailpipe emissions. The two Hollywood stars drove in Death Vally without any water in their F-Cell but had a special tank hooked up to the tailpipe to collect the H2O drips as they drove in 100+ degree temperatures. There's a reason these two actors were chosen, since they've been driving an F-Cell in their daily lives for two years, according to the Diamler press release. The text is, shall we say, a bit hyperbolic - "Their lives rely on the emissions of the B-Class F-CELL" it says, totally ignoring the film crew that is obviously along for the ride and more than likely had a few bottles with them. Also, when the California Fuel Cell Partnership promoted the same idea a few years ago, it clarified that, "A fuel cell doesn't produce enough water to fill your glass. ... If fact, fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Thus, this whole thing is a Hollywood stunt, but it's a visually effective one. See for yourself in the mini-movie below. UPDATE: Daimler has told AutoblogGreen that there was no "extra Hollywood magic" needed for the water collected in the video. Instead, Madeleine Herdlitschka, who works at global communications for Mercedes-Benz Cars, said, "Considering the technical characteristics, the Mercedes-Benz B-Class F-CELL emits about 9 kg of water vapor per kg of hydrogen while driving. The vehicle has a hydrogen capacity of about 3.7 kg, what is sufficient for a max. of about 400 km of range. A tailor-made construction, designed by the production company Markenfilm Crossing in cooperation with our fuel cell experts, made it possible to collect the water in a tank - previously cooling the vapor with a specially designed pipe system." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.