2005 Mercedes-benz Clk320 Base Convertible 2-door 3.2l on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Next Mercedes-AMG E63 to produce around 600 hp

"Sources" have told Autocar that the coming Mercedes-AMG E63 will get "something in the range of" 600 horsepower from a "next step" development of the 4.0-liter, twin-turbo V8 currently in the C63 sedan. Since the standard E-Class isn't due for introduction until the 2016 Detroit Motor show, we're probably a year away from finding out if "something in the range of" actually means a square 600 hp when the car the AMG E63 is revealed. Right now the E63 S is powered by a 5.5-liter twin-turbo V8 it shares that engine with the CLS63, S63, SL63, and G63, and all but the G63 get 577 hp from that engine. The 4.0-liter V8 in the C63 S is rated at 503 hp in the S model, the same as the dry-sump version of that engine that gets 503 hp in the AMG GT. Point being the jump to 600 hp isn't outrageous, and would keep up with the numbers rumored for the next BMW M5. New turbos will likely be responsible for much of that power, with AMG's powertrain chief having told Road & Track that the present turbos are doing all the work they were designed for. Depending on where the much lighter AMG GT3 road car comes in, the next AMG E63 should be the most powerful V8 model in the range. There'll be plenty of other doodads besides, like a new nine-speed automatic, 84-LED adaptive headlights, remote controlled parking, smartphone-activated NFC-based unlock and vehicle start, Vehicle-to-X communication, adaptive cruise control that recognizes speed limit signs, and a massive advance in the suite of Mercedes Intelligent Driving features. Related Video: News Source: Autocar Mercedes-Benz Luxury Performance Sedan mercedes-amg e63

McLaren, Red Bull and Ferrari call for unfreezing F1 engines

Formula One is a hugely expensive sport. Not only do you have enormous salaries and logistical expenses, as you would in any other sport, but each team also spends huge sums developing their own chassis from the ground up – and so too do the participating automakers in developing the engines. One of the ways the series organizers mitigate those costs is by freezing development. So once the new crop of V6 turbo hybrid powertrains were developed, that was it. But now three of the of the sport's leading teams are calling on the FIA to unfreeze engine development. Their reason? Unfair advantage. There's little question that Mercedes did the best job of developing its "power unit" to meet the new regulations that took effect at the beginning of this past season. That's how the Mercedes team won all but three of the grands prix this season and finished with at least one car on the podium at every single race. It's also a big part of how the teams that bought their engines from Mercedes this season managed to consistently outperform the other non-works-supported teams. That clear advantage is why Red Bull, Ferrari and now McLaren are calling for engine development to be unfrozen. Their argument is that, under the current locked-down status quo, their engine suppliers (Renault, Ferrari and Honda, respectively) cannot possibly catch up. So unless the FIA and Formula One Management want the next few seasons to be the kind of absolute blow-outs that this past season was, these leading teams argue, the powers that be are going to have to make some changes. For its part, Mercedes naturally counters that unfreezing engine development would send costs spiraling out of control. But then of course it stands to lose the most by re-opening engine development. If those three teams, however, closely intertwined as they are with the three other engine suppliers participating in next year's championship, manage to solicit enough support from the other customer teams and bring the matter to a vote, Mercedes may very well find itself out-numbered. News Source: ESPNImage Credit: Patrick Baz/AFP/Getty Motorsports Ferrari McLaren Mercedes-Benz F1 engine