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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Promo video shows what the Mercedes G500 4x4 can do

The Mercedes-Benz G500 4x42 is still nominally a show car, but it they're not treating it like one. They've provided their usual video follow-up to the press release and still photo launch, and they've made enough of the beasts to hold a press launch in Granada, Spain. It's even got AMG's brand new twin-turbo V8 engine in it, one that gets the 6,000-pound truck from 0-62 miles per hour in about 6.5 seconds. The only thing it needs to be a going concern is license plates; we guarantee it's not waiting on customers. Autocar could be jumping the gun, but they say it's expected to go on sale later this year for a price in excess of 200,000 pounds ($308,770 US) in the UK. Above is the promotional video, below is footage from GT Spirit from the press launch – notice how the G63 AMG in the background looks, shall we say, pedestrian. We're going to be crawling all over this truck at the Geneva Motor Show, and if we can find the keys, we might even drive it over the other show cars and out the door... or the nearest wall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Brabus tunes Mercedes-AMG GT up to 600 horsepower

"You can never have enough power," says Brabus in the statement below, "especially in a sports car." Hence the beast you see here. It's based, as you can plainly see, on the Mercedes-AMG GT. But instead of 469 horsepower in the base model or 503 in S spec, Brabus has boosted it up to 600 metric horsepower. That works out to 591 hp by our standards, a figure backed up by an equally impressive 553 pound-feet of torque – up from 443 or 479. With all that power and twist, the Benz tuner of record says its take on the GT will top out at an autobahn-crunching 201 miles per hour, reaching 62 along the way in 3.6 seconds. Of course, Brabus didn't just tinker with the engine and leave the rest alone. It'll build customer vehicles to individual requirements, but has outfitted this demo vehicle with a full aero kit (in clear carbon fiber), monoblock alloys (20 inches up front, 21 at the back), a retuned suspension dropped by 0.6 inches, and a fully refitted interior. We'll be keeping an eye out for the Brabus GT at the Frankfurt Motor Show this week, but judging from the photos above, it would be hard to miss. Related Video: World premiere at the IAA 2015 BRABUS refines the Mercedes-AMG GT S 441 kW / 600 HP, 750 Nm of torque, a top speed of 325 km/h, carbon components and 21-inch high-tech forged wheels Lending an exclusive car an even more thrilling appearance has been the domain of BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) for almost four decades. At the IAA 2015 in Frankfurt am Main, the exclusive sports program for the Mercedes-AMG GT and GT S models celebrates its world premiere. With an output increase to 441 kW / 600 HP (591 bhp) and a peak torque of 750 Nm (553 lb-ft), the two-seat car reaches a top speed of 325 km/h (201 mph). From the outside, the sports car with BRABUS design impresses with aerodynamic-enhancement components made from clear-coated carbon, ultra-light BRABUS Monoblock F forged wheels, a sports suspension with a multitude of selectable settings for damping and ride height, and a sports exhaust system made from especially lightweight titanium with electronically controlled sound management. BRABUS fine leather interiors and inlays made from real carbon and precious wood upgrade the cockpit of the two-door car. You can never have enough power, especially in a sports car.