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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lewis Hamilton accepts Vettel's apology, has 'utmost respect'

SPIELBERG, Austria - Triple world champion Lewis Hamilton said he still had "the utmost respect" for Formula One title rival Sebastian Vettel after accepting a public apology from the Ferrari driver on Thursday. Speaking to reporters at a crowded Austrian Grand Prix news conference, the two men addressed a "road rage" controversy that has dominated the headlines since the June 25 race in Azerbaijan. "I still have the utmost respect for him as a driver and will continue to race him hard through the rest of the season," declared Hamilton, who said at the time that Vettel had "disgraced himself" by driving into him in Baku. He said Vettel called him on the Monday after the race and then texted an apology, which he accepted. The championship leader had driven into the back of Hamilton's Mercedes while both were following the safety car in first and second places, waiting for it to return to the pits. Vettel then pulled alongside, gesticulating angrily, before banging wheels. The German, a four times world champion, later accused Hamilton of "brake-testing" him by slowing suddenly. The car's telemetry subsequently showed that was not the case and Hamilton said the accusation was one he particularly wanted correcting. Vettel was handed a 10-second stop-and-go penalty, and finished fourth. He was then summoned to a hearing in Paris last Monday where the governing body declared the matter closed. Initially reluctant to dwell on the matter, saying he did not want to "pump this up more than it is already", the Ferrari driver on Thursday repeated the written apology. "It was the wrong move to drive alongside him and hit his tyres," he said. "I don't think there was any bad intention (by Hamilton). I don't think he actually brake-tested me. I was upset and over-reacted. I am not proud of the moment." Hamilton, 14 points behind Vettel after eight races, missed out on victory in Baku after a headrest worked loose and he had to pit. He finished fifth. Before Baku, the two world champions had made much of their mutual respect and the budding "bromance" seemed to be back on. "It's nice to hear that we are able to move forward," Vettel said. "I think the respect we have for each other on and off track helps us in this regard." Reporting by Alan Baldwin Related Video:

Bosch builds an infotainment system that just might not suck

As far as we've come with in-car infotainment and interfaces over the past decade or so, we still have a long way to go — as most current systems show. Whether it's high-end brands like Mercedes-Benz with its kludgy COMAND system, which we hope will be replaced with the MBUX platform revealed at CES, or more mainstream vehicles like Hondas (with their frustrating, knobless Display Audio interface), getting the kind of content and ease of use in the car that we're used to having on other connected devices is far too complex and sometimes costly. While Apple and Google have tried to ride to the rescue with CarPlay and Android Auto, respectively, they're limited solutions. No automaker or tech supplier has been able to deliver an easy, economical, flexible and non-distracting infotainment solution. But Bosch could be closing in on this elusive goal, given the digital cockpit concept demo I recently received at CES. Displayed in a Cadillac Escalade, the concept featured five interconnected color screens: one in the instrument cluster, two in the center console, and two more in the front-seat headrest for second-row passengers. The digital cockpit concept demo had cool features such as haptic-feedback touch-screen controls that created an edge-like feeling similar to a physical button, facial recognition to confirm driver credentials, and the intelligence to know the location of a phone in the car to lock it out to keep the driver from texting. The most significant aspect of the Bosch digital cockpit concept wasn't visible — but shows the company's vision for a future of seamless, convenient, cost-effective and safe in-car infotainment. It's powered by a single electronic control unit (ECU) that can simultaneously run multiple operating systems and also separates vehicle and infotainment controls for critical safety and cybersecurity reasons. Most modern cars can have as many as 100 separate ECUs, Philip Ventimiglia, product manager for Bosch Car Multimedia North America, explained at CES, and several just for infotainment functions. "The goal is to reduce that to about 10 so that we can save cost throughout the vehicle and enable new technologies," he added. "OEMs want to put more technology into cars, but it costs money," Ventimiglia said.