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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-AMG teases GT interior, announces fall 2014 debut

Mercedes-Benz opted to tease the assembled media at its post-New York Auto Show party, showing off a pair of images of the exquisitely crafted interior of the highly anticipated successor of the SLS AMG - the V8-powered Mercedes-AMG GT.
Slated for a debut in the fall at either Paris or Los Angeles (we're betting Paris), you'll note straight away that there's something wrong with this car's name. Where's the "Benz?" Well, it's been ditched to, as Mercedes says, "make the dream of the authentic Mercedes-AMG sports car come true." Sorry Karl.
"The new Mercedes-AMG GT proves that we will be positioning AMG as a dynamic sports car brand even more strongly and aggressively than before," said Tobias Moers, CEO of Mercedes-AMG.

Mercedes-Benz GLE gets official before NY Show

Hot off the debut of the GLE-Class Coupe just a few months ago at the Detroit Auto Show, Mercedes-Benz is now all set to unveil that SUV's more utilitarian sibling. The new GLE-Class will offers buyers a model that's a little more traditional looking, while still bringing heaps of available power and luxury to the table. The new GLE-Class replaces the ML-Class in Mercedes' newly renamed lineup. At the front, there's a new nose with a clear family resemblance to the Coupe. It sports big openings all over, and standard models wear an attractive two-bar grille or a just a single crosspiece for AMG trims. Once your eye moves past the A-pillar, the design becomes more of an evolution of the current ML. The prominent C-pillar and wraparound rear glass are still present, while the creases running down the profile appear a little sharper and more pronounced. As you might expect, the interior for the GLE-Class is practically identical to its Coupe counterpart. That means drivers get a thick, multi-function steering wheel to hang on to, and there's a large infotainment display poking up above the dashboard in the center. A center-console-mounted dial controller is found below. When it comes time for buyers to pick their GLE-Class, they're going to have a long list of powertrains to choose from. Lowest in terms of horsepower is the GLE300d 4MATIC with a 2.1-liter, four-cylinder diesel making 201 hp and 369 pound-feet of torque. Next, there is the gasoline-fueled GLE350 with a 3.5-liter V6 making 302 hp and 273 lb-ft, and it's also available with 4Matic. The GLE400 4Matic uses a twin-turbo 3.0-liter V6 to make 329 hp and 354 lb-ft of twist, and the GLE550e 4Matic adds a plug-in hybrid to that mill to bring total output to 436 hp and 479 lb-ft. Finally, for those that really want some power underfoot, the Mercedes-AMG GLE63 and GLE63 S boast twin-turbo 5.5-liter V8s putting down 550 hp and 577 hp, respectively. The standard models all use versions of the 7G-tronic gearbox, and AMG models get the Speedshift MCT seven-speed. We look forward to getting a good look at the GLE-Class at its grand unveiling at the New York Auto Show on April 1. The posh SUVs start arriving at dealers a few months later in August. Buyers wanting the GLE550e 4Matic have to wait just a little longer until it comes along in mid-September. View 19 Photos View 11 Photos World Premiere for the Mercedes-Benz GLE and Mercedes-AMG GLE63 Efficiency meets performance Stuttgart.